B2B Outbound Email Copywriter — Campaign Architect

Overseas; Johannesburg; Remote; ZAR 1,110,000 - 1,851,000; Full time

Benefits offered by this job

USD payments

Paid Time Off

Holidays observed

100% remote

US business hours

Job summary

Overseas is seeking an experienced Outbound Email Copywriter to own the strategy and execution of cold email campaigns for a fast-growing B2B sales intelligence platform. You will research ICPs, create compelling copy angles, and write sequences designed to open, be replied to, and convert into meetings.

You will work inside the in-house platform and leverage AI tools and enrichment data to personalize messaging across SMB verticals.

Qualifications

• Substantial B2B outbound email experience with campaigns that generated replies and meetings.
• Ability to research ICPs, identify pain points, and craft effective copy angles.
• Knowledge of structuring cold email sequences and cadence.
• Strong A/B testing discipline based on real performance data.

Responsibilities

• Research ICPs and craft copy strategy for SMB vertical campaigns.
• Write cold email sequences from subject lines to follow-ups with measurable opens and replies.
• Test multiple messaging angles and optimize campaigns based on results.
• Collaborate with GTM and sales to align messaging and document results.

Skills

B2B outbound email

ICP research

A/B testing

Copywriting

Campaign strategy

English writing

Tools

Clay

InstalIyt?

Smartlead

Apollo

Job description

Overseas is seeking an experienced Outbound Email Copywriter to own the strategy and execution of cold email campaigns for a fast-growing B2B sales intelligence platform. You will research ICPs, create compelling copy angles, and write sequences designed to open, be replied to, and convert into meetings.

You will work inside the in-house platform and leverage AI tools and enrichment data to personalize messaging across SMB verticals.