Remote B2B Email Copywriter — Own High-Impact Campaigns

Hire Overseas

Cape Town

Remote

ZAR 1,500,000 - 2,001,000

Full time

11 days ago

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Benefits offered by this job

Paid time off

Remote work

Job summary

Hire Overseas is seeking an experienced Outbound Email Copywriter to own the strategy and execution of cold email campaigns for a B2B sales intelligence platform. You will research ICPs, craft copy angles, write sequenced emails, and optimize campaigns based on results, working remotely with US business hours.

You will leverage an in-house enrichment platform along with AI tools to personalize messaging and boost response rates.

Qualifications

Substantial B2B outbound email experience with campaigns that generated real replies and meetings across SMB verticals.
Ability to research ICPs and identify genuine pain points that land in messaging.
Knows how to structure a proper cold email sequence with cadence, tone, and escalation logic.
Strong A/B testing discipline with data-driven optimization based on performance metrics.

Responsibilities

Research ICPs, pain points, and buying triggers across SMB verticals and build copy angles.
Write cold email sequences from subject line through follow-ups that generate opens, replies, and meetings.
Structure sequences with cadence and escalation logic per vertical and ICP.
Develop and test multiple messaging angles per campaign and manage multiple campaigns simultaneously.