Regional Manager

Objective Personnel; Wes-Kaap; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

Objective Personnel is recruiting a Regional Sales Manager for the Western Cape region in South Africa. You will lead and coach a field team, drive regional sales plans by brand and channel, and partner with store management to improve execution and distribution.

You will own budgets, KPIs, and reporting, using dashboards and AI-enabled tools to optimise planning and outcomes. A strong FMCG background and proven track record in retail and wholesale are required.

Qualifications

• Matric / Senior Certificate is required.
• Relevant Sales, Marketing, Digital Marketing qualification is desirable.
• Strong Excel skills and ability to interpret sales data.
• Experience in FMCG sales management and regional field leadership is essential.

Responsibilities

• Develop regional sales plans by brand, customer and channel.
• Grow sales, expand distribution and identify new opportunities.
• Lead and coach regional team through trade visits and performance reviews.
• Set, monitor and review team KPIs and act on gaps.
• Manage regional budgets, travel diaries, and timely reporting.
• Build relationships with customers and regional decision-makers.
• Manage sales/merchandising partners and ensure outputs.
• Drive product availability, promotions, pricing, displays and launches.
• Collaborate with Key Accounts, Trade Marketing and Operations on stock/ranging issues.
• Use dashboards to identify gaps and flag risks; drive AI/digital adoption.

Skills

Driver's license

Leadership & coaching

Excel skills

Data interpretation

Education

Matric / Senior Certificate

Sales/Marketing qualification

Tools

Excel

Job description

Qualification

• Matric / Senior Certificate
• Relevant Sales, Marketing, Digital Marketing qualification

Requirements

• Valid Drivers License
• Role requires substantial time in trade, coaching teams, engaging customers and improving store-level execution.
• Take ownership of regional sales performance, distribution growth, team management and in-store execution
• Translate brand and customer priorities into clear regional plans, with strong accountability and measurable results.
• Demonstrated FMCG sales management experience and measurable commercial achievements.
• Experience leading regional field teams and managing third-party sales or merchandising partners.
• Strong regional knowledge and relevant retailer relationships.
• Sound commercial judgement, practical Excel skills and confidence interpreting sales and execution data.
• Strong planning and administrative discipline, with experience managing budgets, travel diaries and team performance against KPIs.
• A coachable mindset: receptive to feedback, willing to learn and able to put learning into practice.
• A dynamic, proactive approach and the ability to adapt as the business grows.
• A genuine desire to work with AI, digital tools and systems, with the judgement to check outputs and use information responsibly.
• A valid driver's licence and willingness to spend substantial time in trade and travel within the region.
• Relevant channel exposure includes corporate and franchise retail, wholesale, independent trade and pharmacy.

Duties

• Develop and deliver regional sales plans by brand, customer and channel.
• Grow sales, expand distribution and identify opportunities in existing and new outlets.
• Lead and coach the regional team through regular trade visits, clear objectives and performance reviews.
• Set, monitor and review team KPIs, address performance gaps and follow through on improvement actions.
• Manage regional budgets and the administration that comes with running a regional team, including travel diaries, call planning, expenses and timely reporting.
• Regional team management and the quality of this administration will form part of the manager's KPIs.
• Build strong relationships with customers, store management and regional decision-makers.
• Manage sales and merchandising partners, addressing service gaps and holding teams accountable for agreed outputs.
• Drive product availability, promotional compliance, correct pricing, displays, planograms and new-product launches.
• Work closely with Key Accounts, Trade Marketing and Operations to resolve stock, ranging and execution issues.
• Use reports and dashboards to identify gaps, prioritise action and flag risks early.
• Embrace AI and digital systems to improve planning, reporting and execution, and support their teams in adopting these tools.
• Follow through on actions, owners and deadlines until issues are resolved.