Regional Brand & Growth Leader

Mecs Africa; Johannesburg; On-site; ZAR 1,400,000 - 2,400,000; Full time

Job summary

Mecs Africa in Johannesburg seeks an accomplished regional marketing leader to shape long-term strategy, oversee multi-market campaigns, and drive product portfolio growth. You will guide local teams, align regional plans with global priorities, and ensure impactful brand experiences across markets.

The role requires strong leadership, strategic thinking, and the ability to influence cross-functional partners while delivering measurable business outcomes.

Qualifications

• Minimum 810 years' experience in Brand Management, Marketing, or Commercial leadership.
• Experience within FMCG, Beauty, Retail, or related consumer-facing industries .
• Experience within multinational organisations and emerging markets/Africa is strongly preferred.

Responsibilities

• Shape Strategic Direction: Define the regional strategic vision and multi-year marketing plan, guiding portfolio priorities across new product launches, product renewals, and core portfolio development.
• Drive Market Insights: Gather and analyse consumer and market insights, sharing findings with global stakeholders to ensure new developments align with local market needs.
• Advocate for Local Markets: Collaborate closely with international stakeholders on projects and marketing strategies, ensuring global plans are relevant and effective across regional markets.
• Empower Local Activation: Guide and support country teams in developing effective local strategies that create integrated and engaging consumer brand experiences.
• Optimise Core & Key Products: Support country teams in successfully developing key product categories and managing the core portfolio.
• Executive Communication: Develop compelling strategic narratives for senior management and support country teams with executive-level presentations and meetings.
• Localise Content: Provide guidance on the regional adaptation of communication materials, advertising assets, and marketing content.
• Influence Commercial Strategy: Contribute to media, pricing, promotional, and market research strategies across the region.
• Develop Talent: Build marketing capability across the region by coaching local teams and sharing best practices.
• Team Leadership: Build, develop, and inspire a high-performing regional team.

Skills

Brand Management

Marketing Strategy

Digital Marketing

Campaign Execution

Project Management

Analytical Skills

Financial Acumen

Leadership

Communication Skills

Presentation Skills

Education

Master's degree in Business/Marketing

Job description

Mecs Africa in Johannesburg seeks an accomplished regional marketing leader to shape long-term strategy, oversee multi-market campaigns, and drive product portfolio growth. You will guide local teams, align regional plans with global priorities, and ensure impactful brand experiences across markets.

The role requires strong leadership, strategic thinking, and the ability to influence cross-functional partners while delivering measurable business outcomes.