Regional Brand Manager

Midvaal Recruitment; Kempton Park; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading recruitment agency is seeking a Regional Brand Manager in Gauteng. The ideal candidate will have proven experience in brand management and marketing, particularly within industrial sectors. Responsibilities include developing brand strategies, executing promotional campaigns, and managing stakeholder engagements. Interested candidates should apply by sending their CV to the provided email, citing the reference MID632.

Qualifications

• Proven experience in brand management, marketing, or communications, preferably in industrial sectors.
• Experience working with dealers or international brands.
• Ability to manage marketing campaigns, trade shows, and product launches.

Responsibilities

• Assist management in developing and implementing the annual brand strategy.
• Plan and execute brand promotion campaigns.
• Collaborate with local distributors to adapt marketing materials.

Skills

Brand management

Marketing

Communications

Stakeholder management

Cross-cultural communication

Job description

Regional Brand Manager – Johannesburg

Location: Pomona, Johannesburg (Gauteng)
Industry: Construction & Heavy Equipment Manufacturing
Recruitment Partner: Midvaal Recruitment
Reference: MID632

Midvaal Recruitment is currently recruiting on behalf of a global leader in construction and heavy machinery manufacturing with operations across multiple international markets. The organisation specialises in equipment used in infrastructure development, mining, construction, and industrial projects, supporting major engineering and development initiatives worldwide.

As the company continues to expand its African market presence, they are seeking an experienced Regional Brand Manager to drive brand positioning, marketing strategy, and stakeholder engagement within the South African region.

Key Responsibilities

• Assist senior management in developing and implementing the annual brand strategy for South Africa, aligned with product launches and regional sales targets.
• Plan and execute brand promotion campaigns, including marketing initiatives and product launch activities.
• Collaborate with local distributors and dealers to adapt marketing materials (brochures, videos, campaigns) for the South African market.
• Build relationships with industry associations and relevant government bodies to strengthen brand credibility and presence.
• Develop and maintain a regional brand evaluation system, ensuring brand promotion plans are effectively implemented.
• Establish brand evaluation models for distributors and support subsidiaries in assessing brand alignment.
• Oversee the development and distribution of brand communication materials, including advertising collateral and promotional content.
• Lead brand marketing activities at trade shows, exhibitions, and product launches, ensuring compliance with global brand guidelines.
• Deliver brand training programs and develop training materials for regional staff.
• Coordinate with international headquarters regarding branding, design, and promotional requirements.
• Manage the daily operations and development of the regional brand team.

Ideal Candidate Profile

• Proven experience in brand management, marketing, or communications, preferably within industrial, engineering, manufacturing, or construction sectors.
• Experience working with dealers, distributors, or international brands.
• Strong stakeholder management and cross-cultural communication skills.
• Ability to manage marketing campaigns, trade shows, and product launches.
• Leadership capability with experience managing teams or projects.

To apply: Please forward your CV to [e-mail] and quote Reference: MID632 in the subject line.

Only shortlisted candidates will be contacted.