Regional Brand Growth Leader

MECS Africa; Gauteng; On-site; ZAR 1,500,000 - 3,000,000; Full time

Job summary

MECS Africa is seeking a Regional Marketing Director for Southern Africa to shape strategy, lead cross-functional teams, and drive growth across new product launches and core portfolios. You will partner with global teams, localize campaigns, and empower country squads with insights for compelling consumer brand experiences.

The role requires 8–10 years in brand management or related leadership, a Master’s in Marketing or Business, and experience in multinational FMCG or retail markets across

Qualifications

• 8–10 years in Brand Management, Marketing or Commercial leadership.
• Experience within FMCG, Beauty, Retail, or related consumer-facing industries.
• Multinational organisations and emerging markets/Africa experience preferred.

Responsibilities

• Shape regional strategic direction with multi-year marketing plans for portfolio priorities.
• Drive market insights and share findings with global stakeholders to align local needs.
• Advocate for local markets and ensure global plans are relevant regionally.
• Empower country teams with local activation and integrated consumer experiences.
• Support core product development and portfolio management across regions.
• Develop compelling strategic narratives for senior management and executives.
• Localise content, advertising assets, and marketing materials for the region.
• Influence media, pricing, promotions, and market research strategies regionally.
• Develop marketing capability through coaching and best-practice sharing.
• Build and inspire a high-performing regional team.

Skills

Strategic leadership

Market insights

Brand development

Activation excellence

Cross-functional collaboration

Digital marketing

Project management

Analytical thinking

Communication & presentation

Education

MBA or Marketing Masters

Job description

MECS Africa is seeking a Regional Marketing Director for Southern Africa to shape strategy, lead cross-functional teams, and drive growth across new product launches and core portfolios. You will partner with global teams, localize campaigns, and empower country squads with insights for compelling consumer brand experiences.

The role requires 8–10 years in brand management or related leadership, a Master’s in Marketing or Business, and experience in multinational FMCG or retail markets across