Public Relations Officer

Placements24; Welkom; Hybrid; ZAR 260,000 - 380,000; Full time

Benefits offered by this job

Competitive salary

Hybrid model

Medical aid

Retirement benefits

Professional development

Welkom team

Job summary

Placements24 in Welkom is seeking a proactive Public Relations Officer to elevate the brand presence through integrated communications. You will engage with media, craft compelling narratives, and manage stakeholder relationships to ensure the client's message resonates within the Free State community.

The role offers a hybrid work model with competitive salary, flexible arrangements, and opportunities for professional development in a collaborative team environment in Welkom.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Proven experience in a public relations role with media relations and campaign management.
• Excellent written and verbal communication skills with storytelling.
• Demonstrated ability to build and maintain strong media contacts and stakeholder relationships.
• Familiarity with digital communication tools and social media platforms.
• Ability to work effectively in a hybrid environment, balancing office and remote responsibilities.

Responsibilities

• Develop and execute integrated public relations plans aligned with organizational goals.
• Write and disseminate press releases, articles, and other materials to media.
• Cultivate relationships with journalists, bloggers, and influencers in Welkom.
• Monitor media coverage and provide strategic recommendations.
• Organize press events, product launches, and community outreach.
• Ensure consistent brand messaging across channels.

Skills

Media relations

Storytelling

Communication

Campaign management

Education

Bachelor's degree in PR/Communications/Journalism

Tools

Social media platforms

Digital tools

Job description

About the Role

Our client is seeking a proactive and skilled Public Relations Officer to enhance their brand presence in Welkom . This role is central to developing and implementing effective communication strategies that build and maintain a positive public image. You will engage with media, craft compelling narratives, and manage stakeholder relationships to ensure our client's message resonates within the Free State community. This position offers a rewarding opportunity to influence public perception and contribute to the success of a reputable organization in a hybrid work setting.

Key Responsibilities

• Develop and execute integrated public relations plans aligned with organizational goals.
• Write and disseminate press releases, articles, and other communication materials to various media outlets.
• Cultivate and manage relationships with journalists, bloggers, and key influencers in the Welkom area.
• Monitor media coverage and public opinion, providing regular feedback and strategic recommendations.
• Organize and coordinate press events, product launches, and community outreach initiatives.
• Ensure consistent brand messaging across all communication platforms and activities.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Proven experience in a public relations role, with a strong understanding of media relations and campaign management.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Demonstrated ability to build and maintain strong media contacts and stakeholder relationships.
• Familiarity with digital communication tools and social media platforms.
• Ability to work effectively in a hybrid environment , balancing office and remote responsibilities.

Benefits

• Competitive annual salary and performance incentives.
• Flexible working arrangements with a hybrid model.
• Comprehensive medical aid and retirement benefits.
• Access to ongoing professional development programs.
• A supportive and collaborative team environment in Welkom .