Product Marketing Manager

Smollan; Wes-Kaap; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Smollan is seeking a seasoned Product Marketing Manager to craft best-in-class sales materials, showcase media capabilities, and provide marketing support for events, campaigns, and launches. You will design client-ready decks, guide the customer journey messaging, and collaborate across teams to deliver impactful brand storytelling.

The role emphasizes simplifying complex ideas, creating data-driven materials, and driving marketing efforts across channels within a retail-focused environment.

Qualifications

• Degree level qualification is required.
• 6-8 years of experience in a similar role with ability to simplify complex ideas under multiple deadlines.

Responsibilities

• Create Sales Collateral: Develop media packs, event packs, and one-pagers tailored for brands and agencies.
• Design professional pitch decks with data, case studies, and ROI analysis; manage briefs for media mock-ups with design team.
• Provide marketing support for campaigns, product launches, and cross-promotions; ensure consistent brand messaging.
• Visualize customer journeys across platforms with the sales team to translate into clear messaging and UX.
• Drive Media Centre marketing by promoting capabilities and sharing success stories across digital channels.
• Develop a newsletter strategy for supplier and category communications.

Skills

UX understanding

Website development

Education

Degree Level Qualification

Tools

InDesign

Photoshop

Job description

At Smollan, we're on an evolutionary journey where we're shifting our story. We're looking for truly unique people who believe in fostering a diverse and inclusive environment. Where our people are cared for, happy and inspired in building an extraordinary place to work

Are you a seasoned Product Marketing Manager with a passion for retail media and a knack for simplifying complex ideas?

About the Role:

As a Product Marketing Manager your primary focus will be to create best-in-class sales materials, showcase our creative and strategic capabilities, and provide comprehensive marketing support for events, lead generation, and commercial marketing activities.

Key Responsibilities and Deliverables:

• Create Sales Collateral: Develop compelling media packs, event packs, and one-pagers tailored for brands, and agencies. Ensure all materials are on-brand, visually appealing, and data-driven to effectively communicate our media offerings and value propositions.
• Customer Journey Visualization: Work closely with the sales team to design and visualize the customer journey across all platforms, translating it into clear messaging and user experiences (UX)
• Marketing Support for Campaigns: Collaborate with teams to deliver marketing support for campaigns, product launches, and cross-promotions, ensuring consistent and impactful brand messaging across various channels.
• Design Professional Pitch Decks: Create well-designed, professional pitch decks that are tailored to client-specific needs, incorporating compelling data, case studies, and ROI analysis. Manage the briefing process for media mock-ups with the design team.
• Media Centre Marketing Support: Drive the marketing agenda by promoting capabilities through targeted content and sharing success stories, client testimonials, and key achievements across digital channels.
• Develop Newsletter Strategy: Create and develop a strategy for supplier and category newsletters

Minimum Qualifications:

Degree Level Qualification

6-8 years of experience in a similar role with a proven ability to understand and simplify complex ideas while working in a sometimes-high-pressure environment with multiple deadlines.

Knowledge, Skills & Abilities:

• InDesign, Photoshop
• Understanding of UX and website development