To drive and architect client and retailer growth strategies that unlock revenue, expand market share, and maximise commercial value across Smollan’s portfolio. The role operates as a central commercial and insight engine, leveraging data, relationships, and cross-functional capability to identify and execute high-impact opportunities, while challenging and influencing Business Units and Client Executives to adopt strategies that strengthen client ROI, deepen retailer partnerships, and position Smollan as a leading, insight-led growth partner.
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Key Responsibilities and Deliverables:
Development of Strategic Customer Development Plans
- Guided by insight into client requirements, identify ways to grow and develop the customer relationship in a strategic way, unlocking new opportunities to maximise client ROI
- Adopt a collaborative approach and engages widely with a matrix of internal and external stakeholders to understand, assess and frame thinking on strategic plans to unlock opportunities to grow client sales and market share
- Act as a senior specialist advisor to, and guides the business units to adopt plans and strategies that will unlock further value to the client
- Establish and maintain key partner relationships with clients, retailers, internal stakeholders in NBD, Operations, Finance and
- Technology to leverage collective strength in knowledge within the Group and capitalise on established client/retailer relationships and industry history and knowledge
- Demonstrate a strategic mindset to client relationships and provide input, advice and guidance to internal stakeholders on further enhancing existing client relationships and developing effective new approaches to grow new relationships.
- Guided by analysis and insight into client requirements, relationships and emerging trends, identifies ways to maximise the Smollan client relationship by:
- Acting as a specialist advisor to, and guiding the business to adopt strategies and approaches that will unlock further value to the client whilst enhancing Smollan’s ROI
- Reviewing current commercial terms and identifying areas for improvement
- Collaborating with G&I, Legal, Group Marketing and Client Executives to develop/refine strategies and approaches to commercial terms
- Assisting and supporting client contract negotiations
- Analysing external trends, client trends, competitor and industry insights and making recommendations to align Smollan practices with leading and innovative approaches
- Management of Key Partner Relationships
- Strategically focus on building, expanding and leveraging new and existing relationships with retailers
- Leveraging Smollan relationships with clients, insights and understanding of retailers and client requirements, identify new opportunities to extract additional value to grow client sales, and further entrench Smollan as a pivotal partner in delivering world class retail solutions
- Conduct regular customer reviews and develop actionable insights to direct/drive ongoing improvement in retailer relations
- Accompany the Client Executive when attending top to top engagements with key retailers
Strategic Client Analysis and Insights
- Analyse results of client feedback, reviews, surveys and NPS results to develop insights into gaps, commonalities and trends across the region
- Utilise insights to identify opportunities for new sales strategies and approaches
- Utilise a keen understanding of external and internal lens to strategically engineer and drive agendas to produce strategic insights and focus on areas to grow the business of the client
- Support Client Executives to analyse NPS results and develop implementation plans to improve results
- Present feedback to relevant stakeholders and propose plans of action to address identified areas
Define Customer Experience & Business Development
- Work with Client Executive to manage contact matrix and strategy with clients
- Work with Client Executive to identify customer needs and define customer experience across suppliers and retailers
- Leverages customer insights and relationships to support, advise and identify new commercial opportunities for growing the client business
- Leverages relationships with internal cross functional stakeholders to assist Client Executive identify opportunities to grow the P&L through cross selling
Stakeholder Management
- Actively build, maintain and grow strong relationships with clients and relevant internal departments and stakeholders
- Prepare and present powerful, persuasive sales presentations that effectively demonstrate the value proposition being offered to Client
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