Product Marketing Manager

iKhokha; Umhlanga Rocks; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid, remote, and in-office workモデル

Competitive remuneration and benefits

Medical Aid and Group Risk scheme

Study leave and on-demand learning

Barista coffee at HQ

Descripción de la vacante

iKhokha is on the hunt for a dynamic Product Marketing Manager to bring innovative fintech products to life and drive game-changing growth. You will play a pivotal role responsible for driving the success of iKhokha’s products by creating and implementing strategic marketing plans.

Develop a comprehensive understanding of each product, align strategies with company goals, and execute go-to-market plans for launches, distribution, and sales.

Formación

• National Senior Certificate is required.
• Marketing qualification or similar field preferred.
• 4–6 years of Marketing Management experience with product launches.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and writing skills, plus strategic thinking.
• Familiarity with marketing tools and software (CRM, analytics, SEO).
• Strong project management skills with multi-project handling.

Responsabilidades

• Drive the success of iKhokha products by creating and implementing strategic marketing plans.
• Develop and execute go-to-market plans for new product launches and sales strategies.
• Conduct market research to identify trends and customer needs.
• Craft compelling product messaging and positioning for target audiences.
• Monitor KPIs and adjust strategies to achieve results.
• Collaborate with Marketing, Product, Sales and Customer Success teams.

Conocimientos

Marketing leadership

Data-driven decisions

Analytical skills

Communication skills

Strategic thinking

Project management

Educación

National Senior Certificate

Marketing qualification

Herramientas

CRM software

Analytics tools

SEO tools

Descripción del empleo

iKhokha is a place where chance takers become change makers.

At iKhokha, we’re made to make it. As you'd expect, our pace is fast-moving and ever-changing. We like it that way. As one of the fastest growing Fintech's in Africa we've built a team of global change-makers who want to make an impact. If you believe that you are made to make it, be a chance-taker and help us empower small businesses in South Africa.

Job Description

Ready to turn bold ideas into market moving magic?

iKhokha is on the hunt for a dynamic Product Marketing Manager to bring innovative fintech products to life and drive game-changing growth!

So, what will you do?

• You will play a pivotal role responsible for driving the success of iKhokha’s products by creating and implementing strategic marketing plans.
• You will need to combine a deep understanding of each product, target audience, competitor landscape and market trends to maximize product adoption, growth, and profitability.

In addition to the above, you will:

• Develop a comprehensive understanding of the product's features, benefits, and unique selling points.
• Align product strategies with the company's overall goals.
• Develop and execute go-to-market plans for new product launches, distribution, promotion, and sales strategies.
• Conduct market research to identify industry trends and customer needs.
• Utilize data-driven insights to inform product positioning and marketing strategies as well as keep a close watch on competitors, their products, and their marketing strategies.
• Identify opportunities and threats to the product's success.
• Define and segment target customer groups for products.
• Align and confirm buyer personas to understand their pain points, preferences, and behaviours.
• Research segments to understand behaviours and pain points to solve.
• Craft compelling product messaging and positioning that resonates with the target audience.
• Ensure consistent and effective communication across all marketing channels.
• Monitor and analyse the performance of marketing campaigns, using key performance indicators (KPIs) and metrics.
• Adjust strategies as needed to achieve desired results.

Qualifications

• National Senior Certificate (Matric) is required.
• A relevant qualification in Marketing or a similar field.

Deal Breakers:

Minimum 4 - 6 years of Marketing Management experience with the following:

• Proven experience in product marketing, with a track record of successful product launches.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and writing skills as well as creative and strategic thinking abilities.
• Familiarity with marketing tools and software (e.g., CRM, analytics, SEO tools).
• Strong project management skills with the ability to handle multiple projects simultaneously.

In addition to the above, the experience in the following technologies, domains and best practices will make you a frontrunner for the role:

• A passion for staying up to date with industry trends and technology.
• SaaS experience advantageous.
• Strategic mindset to understand how product fits into the suite of products.
• Analytical to assess post campaign results and draw insights.
• Collaboration across various teams (Marketing and product).
• Experience in sales enablement and developing sales support materials.

Additional Information

Perks of joining the Tribe?

• Work in a high-growth company with tangible results you're accountable for.
• Enjoy hybrid,remote, and in-officeworkmodels.
• Competitive remuneration and benefits, including reduced Gap cover rates. Medical Aid and Group Risk scheme contributions.
• Visionary leadership.
• Seize the opportunity for study leave.
• Access to on-demand learning at your fingertips.
• Experience a friendly, collaborative culture with a team of all-round-lekker humans(it’s true, we surveyed our Employees and they told us so).
• If you find yourselfat HQ, coffee on tap and a selection of hot beveragesprovided by our very own onsite Barista.