Brand Manager

Placements24; East London; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Health benefits

Paid time off

Professional development

Remote-first culture

Job summary

Placements24 is seeking a strategic and creative Brand Manager to lead brand initiatives on a remote-first team across South Africa. You will shape brand strategy, positioning, messaging, and identity while aligning with product and sales efforts to drive growth.

You will collaborate with marketing, product development, and sales to deliver integrated campaigns, perform market research, and steward a cohesive brand experience for our customers in a fully remote environment.

Qualifications

• Bachelor's degree in Marketing or Business Administration or related field.
• Minimum 5 years in brand management or marketing with proven brand-building results.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent communication and presentation skills with ability to influence stakeholders.
• Proficiency in digital marketing and social media, with remote collaboration experience.

Responsibilities

• Develop and execute a clear brand strategy, including positioning, value proposition, and messaging architecture.
• Oversee integrated marketing campaigns across channels to boost brand awareness and perception.
• Conduct market research and consumer insights analysis to identify growth opportunities.
• Manage the brand's visual identity and ensure consistency across marketing materials.
• Collaborate with product teams to align product development with brand vision.
• Monitor brand performance, analyze metrics, and recommend strategic adjustments.
• Foster a strong brand culture internally and externally, championing the brand.

Skills

Brand management

Marketing strategy

Integrated campaigns

Digital marketing

Market research

Stakeholder influencing

Education

Bachelor's degree in Marketing or Business Administration

Job description

About the Role

Our client is seeking a strategic and creative Brand Manager to lead brand initiatives within their fully remote organization. You will be responsible for developing and implementing comprehensive brand strategies, overseeing brand positioning, messaging, and identity across all channels. This role requires a visionary leader who can translate market insights into impactful brand campaigns, foster brand loyalty, and drive business growth. You will work closely with marketing, product development, and sales teams in a collaborative, remote-first environment to ensure a cohesive and compelling brand experience for our customers.

Key Responsibilities

• Develop and execute a clear and compelling brand strategy, including brand positioning, value proposition, and messaging architecture.
• Oversee the creation and implementation of integrated marketing campaigns across various channels to enhance brand awareness and perception.
• Conduct market research and consumer insights analysis to identify trends and opportunities for brand growth.
• Manage the brand's visual identity and ensure consistency in all marketing materials and communications.
• Collaborate with product teams to ensure product development aligns with brand vision and market needs.
• Monitor brand performance, analyze key metrics, and provide recommendations for strategic adjustments.
• Foster a strong brand culture internally and externally, ensuring all stakeholders understand and champion the brand.

Requirements

• Minimum of 5 years of experience in brand management, marketing, or a related field, with a proven track record of successful brand building.
• Demonstrated ability to develop and execute comprehensive brand strategies and integrated marketing campaigns.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Proficiency in marketing principles and practices, including digital marketing and social media.
• Experience working effectively in a fully remote, collaborative team environment.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote work arrangement, offering significant flexibility and autonomy.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and professional development opportunities.
• Opportunity to shape and lead the brand vision for a dynamic company.
• A collaborative and innovative remote work culture.