Senior Product Marketing Manager

Placements24; East London; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Bonus potential

Health, dental, and vision insurance

Paid time off and holidays

Hybrid work environment

Career development opportunities

Job summary

Placements24 in East London is seeking a seasoned Senior Product Marketing Manager to shape go-to-market strategies and lead product launches. You will bridge product development with market execution, crafting compelling messaging and driving demand across diverse channels.

The role requires 6+ years in product marketing, preferably in tech, with strong research, segmentation, and cross-functional collaboration skills.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 6+ years experience in product marketing, preferably tech.
• Proven track record of developing and launching successful products.
• Strong skills in market research, competitive analysis and segmentation.
• Excellent written and verbal communication with persuasive messaging.
• Ability to work cross-functionally and manage multiple projects.

Responsibilities

• Develop and execute comprehensive product marketing strategies and launch plans for new and existing products.
• Craft compelling product positioning, messaging, and value propositions for target audiences.
• Create high-impact marketing collateral, including sales enablement materials, datasheets, presentations, and website content.
• Conduct market research, competitive analysis, and customer insights to inform product strategy and marketing efforts.
• Collaborate closely with product management, sales, and marketing teams to ensure alignment and effective execution.
• Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed.

Skills

Product marketing

Go-to-market strategies

Market research

Competitive analysis

Customer segmentation

Cross-functional collaboration

Messaging & positioning

Project management

Communication

Education

Bachelor's degree in Marketing or Business

MBA (preferred)

Job description

Our client is seeking an experienced and strategic Senior Product Marketing Manager to join their dynamic team in East London . This role is critical in defining and executing go-to-market strategies for their innovative product portfolio. You will bridge the gap between product development and market execution, ensuring successful product launches and sustained market adoption. This is an exceptional opportunity for a seasoned marketer to shape product narratives, drive demand, and make a significant impact on the company's growth trajectory in a collaborative and forward-thinking environment.

Key Responsibilities

• Develop and execute comprehensive product marketing strategies and launch plans for new and existing products.
• Craft compelling product positioning, messaging, and value propositions for target audiences.
• Create high-impact marketing collateral, including sales enablement materials, datasheets, presentations, and website content.
• Conduct market research, competitive analysis, and customer insights to inform product strategy and marketing efforts.
• Collaborate closely with product management, sales, and marketing teams to ensure alignment and effective execution.
• Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Minimum of 6 years of experience in product marketing , preferably in the tech industry.
• Proven track record of developing and launching successful products.
• Strong understanding of market research, competitive analysis, and customer segmentation .
• Excellent written and verbal communication skills, with the ability to create persuasive messaging.
• Demonstrated ability to work cross-functionally and manage multiple projects simultaneously.

Benefits

• Highly competitive salary with bonus potential based on performance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and company holidays.
• Flexible hybrid work environment, combining office collaboration with remote work days.
• Significant opportunities for career advancement and professional development.
• A vibrant and innovative company culture in East London .