Brand Marketing Manager (Remote)

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Fully remote

Professional development resources

Health, dental, and vision insurance

Job summary

Placements24 is seeking a seasoned Brand Marketing Manager to lead remote brand strategy and execution. You will define the brand identity, develop impactful campaigns and ensure consistent messaging across all platforms.

With 7+ years in brand management and proven campaign execution, you will drive market positioning and collaborate with cross-functional teams from a distributed setup.

Qualifications

• 7+ years of experience in brand management, marketing strategy, or related field.
• Proven ability to develop and execute integrated marketing campaigns.
• Strong skills in market research, consumer insights and competitive analysis.
• Excellent leadership, communication and remote collaboration capabilities.

Responsibilities

• Develop and implement brand strategies that align with objectives and market positioning.
• Oversee integrated marketing campaigns across digital and traditional channels.
• Maintain brand guidelines and consistent voice/visual identity.
• Conduct market research and competitive analysis to inform strategy.
• Collaborate with product, sales and communications for cohesive brand experience.

Skills

Brand management

Marketing strategy

Campaign execution

Market research

Leadership

Remote collaboration

Education

Bachelor's degree in Marketing/Business/Communications

MBA (bonus)

Job description

About the Role

Our client is seeking a seasoned and visionary Brand Marketing Manager to lead brand strategy and execution entirely remotely. This crucial role involves defining and strengthening the company's brand identity, developing impactful marketing campaigns, and ensuring consistent brand messaging across all platforms. You will be instrumental in shaping how the brand is perceived by its target audience and in driving market positioning. This is an exceptional opportunity for a strategic marketer to drive brand growth and influence from a remote setting, collaborating with a dynamic, distributed team.

Key Responsibilities

• Develop and implement comprehensive brand strategies that align with company objectives and enhance market positioning.
• Oversee the creation and execution of integrated marketing campaigns across digital and traditional channels.
• Manage brand guidelines and ensure consistent brand voice and visual identity across all communications.
• Conduct market research and competitive analysis to identify opportunities and threats, informing brand strategy.
• Collaborate with product development, sales, and communications teams to ensure cohesive brand experience for customers.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 7+ years of experience in brand management, marketing strategy, or a related field, with a proven track record of building successful brands.
• Demonstrated experience in developing and executing integrated marketing campaigns.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Excellent leadership, communication, and project management skills, capable of managing remote collaborations effectively.

Benefits

• A highly competitive salary and a generous performance-based bonus structure.
• Fully remote work arrangement offering maximum flexibility and work-life balance.
• Access to extensive professional development resources and learning opportunities.
• Comprehensive health, dental, and vision insurance plans.
• The chance to significantly shape and elevate a growing brand's identity and market presence.