Product Marketer- SADAC

LexisNexis; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical Aid

Retirement Plan

Family benefits

Adoption & surrogacy support

Study assistance

Sabbaticals

Job summary

LexisNexis Legal & Professional is seeking a Product Marketer to connect product, sales, and regional strategy teams across Africa to drive market adoption and commercial success. You will shape messaging, craft go-to-market plans, and deliver multi-channel campaigns focusing on localization and B2B growth.

Responsibilities include launching new products, leading cross-functional teams, and creating differentiated narratives for diverse audiences across SADC and West Africa.

Qualifications

• Experience adapting global product marketing messages for diverse African audiences.
• Ability to tailor strategies and content to local customer needs and markets.
• Experience using digital and traditional channels to build brand visibility and growth.
• Strong knowledge of SaaS and B2B technology markets.
• Proficiency with CRM platforms and analytics dashboards.

Responsibilities

• Lead product launch and cross-functional market-entry efforts.
• Manage end-to-end go-to-market plans and cross-department integration.
• Develop messaging and value propositions for diverse audiences.
• Create marketing collateral, case studies, and battlecards.
• Collaborate with sales, product, and regional teams on strategy.
• Develop integrated multi-channel campaigns across social, content, SEO, and traditional channels.
• Track leads, retention, satisfaction, and loyalty using CRM/analytics.

Skills

Storytelling

Content creation

Presentation skills

Cross-functional

SaaS knowledge

B2B marketing

Strategic planning

Campaign management

Tools

CRM platforms

Analytics dashboards

SEO tools

CMS

Social platforms

Job description

Are you interested in shaping how innovative products connect with customers across diverse African markets?

Would you enjoy bringing product, sales, and marketing teams together to drive digital adoption and B2B growth?

About our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles.

About the Role

As a Product Marketer, you’ll connect product development, sales, marketing, and regional strategy teams to drive market adoption and commercial success. You’ll shape compelling product positioning, create engaging messaging, and deliver go-to-market strategies focused on localization, digital adoption, and B2B growth across key African regions.

Responsibilities

• Lead the launch of new products and features, coordinating cross-functional teams to support effective market entry.
• Manage the end-to-end delivery of go-to-market plans and ensure effective integration across departments.
• Develop core messaging, value propositions, and differentiated product and brand narratives for diverse audiences.
• Analyse customer needs, market trends, competitor activity, and changing market dynamics to inform strategy.
• Create marketing collateral, presentations, case studies, battlecards, and other sales-enablement tools.
• Partner with sales, product, and regional teams to align product marketing and commercial strategies.
• Develop integrated campaigns across social media, content marketing, SEO, and traditional channels to build awareness, demand, and engagement.
• Track lead generation, retention, satisfaction, and loyalty, using CRM and analytics data to improve performance.

Requirements

• Experience adapting global product marketing messages for diverse African audiences, particularly across SADC and West Africa.
• Ability to tailor strategies and content to local customer needs, cultures, and market conditions.
• Experience using digital and traditional channels to build brand visibility, adoption, engagement, and growth.
• Strong knowledge of SaaS and B2B technology markets.
• Proficiency in using CRM platforms and analytics dashboards to inform product positioning and marketing strategy.
• Ability to collaborate effectively with sales, product, marketing, and regional strategy teams.
• Strong storytelling, content creation, communication, and presentation skills.
• Demonstrated product marketing, brand management, business development, and project management capability, including delivering multi-channel campaigns and product launches.

Work in a Way That Works for You

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Working for You

We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Medical Aid
• Retirement Plan inclusive of Risk Benefits (Disability, Critical Illness, Life Cover & Funeral Cover)
• Modern family benefits, including adoption and surrogacy

About the Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.