Africa Product Marketer - B2B SaaS & GTM Lead

LexisNexis; Sandton; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Medical Aid

Retirement Plan inclusive of Risk Ben.

Modern family benefits

Study Leave

Job summary

LexisNexis Legal & Professional in South Africa seeks a Product Marketer to bridge product, sales and marketing teams and drive B2B growth across key African regions. You’ll shape positioning, craft messaging and deliver go-to-market plans with a focus on localization and digital adoption.

The role requires experience adapting global messages for diverse African audiences, strong SaaS/B2B know-how, and proven content creation and campaign management capabilities.

Qualifications

• Experience adapting global product marketing messages for diverse African audiences across regions such as SADC and West Africa.
• Ability to tailor strategies and content to local customer needs, cultures, and market conditions.
• Experience using digital and traditional channels to build brand visibility, adoption, engagement, and growth.

Responsibilities

• Lead the launch of new products and features, coordinating cross-functional teams to support effective market entry.
• Manage the end-to-end delivery of go-to-market plans and ensure effective integration across departments.
• Develop core messaging, value propositions, and differentiated product and brand narratives for diverse audiences.
• Analyse customer needs, market trends, competitor activity, and changing market dynamics to inform strategy.
• Create marketing collateral, presentations, case studies, battlecards, and other sales-enablement tools.
• Partner with sales, product, and regional teams to align product marketing and commercial strategies.
• Develop integrated campaigns across social media, content marketing, SEO, and traditional channels to build awareness, demand, and engagement.
• Track lead generation, retention, satisfaction, and loyalty, using CRM and analytics data to improve performance.

Skills

SaaS marketing

B2B marketing

CRM analytics

Storytelling

Tools

CRM platforms

Analytics dashboards

Content management systems

Job description

LexisNexis Legal & Professional in South Africa seeks a Product Marketer to bridge product, sales and marketing teams and drive B2B growth across key African regions. You’ll shape positioning, craft messaging and deliver go-to-market plans with a focus on localization and digital adoption.

The role requires experience adapting global messages for diverse African audiences, strong SaaS/B2B know-how, and proven content creation and campaign management capabilities.