Product Manager - DFA

MAZIV Group; Randburg; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Maziv Group is seeking a Product Manager to lead end-to-end DFA product lifecycle, from launch through retirement. You will define vision, strategy and pricing, collaborating across technical, sales, finance and operations to deliver value and sustainable growth.

The role requires strong commercial acumen and telecoms knowledge, with the ability to influence senior stakeholders and shape DFA's product portfolio.

Qualifications

• Bachelor’s degree in business management, commerce, marketing, or related technical field.
• 10+ years in ICT with at least 5 years in product development, innovation or product management.
• Exposure to revenue management, profitability and margin calculations.
• Strong understanding of market, customers, and technology evolution.
• Experience engaging with customers in product, service and process enhancements.

Responsibilities

• Oversee DFA products through lifecycle from launch to end of life, ensuring relevance and growth.
• Develop product vision, strategy and roadmap aligned with corporate objectives.
• Define positioning, value propositions and differentiation for segments.
• Collaborate with development to optimise features, pricing and processes.
• Provide sales enablement, pricing structures and commercial frameworks.
• Lead market and customer insights to identify opportunities and drive revenue.

Skills

Product strategy

Market analysis

Stakeholder management

Pricing & revenue

Cross-functional leadership

Education

Bachelor’s degree in business/commerce/marketing

Job description

Join the Maziv family as our Product Manager and help shape the future of connectivity across South Africa. At Maziv, we believe in the power of human connection. We connect to positively impact lives, drive progress and shape a better future for all through cutting-edge technology.

Our success is built on a dynamic, forward-thinking culture where we prioritise our people and our customers.

About Maziv

The MAZIV Group is a leading force in South Africa’s digital infrastructure evolution, established through the strategic consolidation of multiple high-impact broadband entities—including Dark Fibre Africa (DFA), Vumatel, Herotel, Rise Telecoms, SADV, VumaCam, and BritelinkMCT. Together, these businesses operate under a unified, wholesale open-access platform that is transforming the accessibility, affordability, and scalability of broadband across urban, township, and rural South Africa.

Join the family – be a Maverick!

The Product Manager is responsible for the end-to-end lifecycle management of DFA products and solutions from launch until retirement including defining the product vision and strategy, The role ensures that products deliver measurable value to customers and sustainable revenue growth to the business. This position requires strong commercial acumen, technical understanding of telecoms networks, and the ability to collaborate across technical, sales, finance, and operations.

ACCOUNTABILITIES & RESPONSIBILITIES (KEY PERFORMANCE AREAS & TASKS)

Product Lifecycle Management

• Manage DFA products through its lifecycle from launch, growth and optimisation, maturity and end of life, ensuring continuous improvement and relevance.
• Conduct market analysis, competitive benchmarking, and customer insights to identify opportunities and meet customers.
• Define product positioning, value propositions, and differentiation strategies
• Collaborate with product development to continuously optimise product features, pricing, and processes based on market analytics, trends and feedback
• Manage and track product performance, including revenue, margin and adoption.

Product Strategy & Roadmap

• Develop and maintain the product vision, strategy, and roadmap aligned with corporate objectives.
• Conduct market analysis, competitive benchmarking, and customer insights to identify opportunities for new products or enhancements.
• Define product positioning, value propositions, and differentiation strategies for enterprise, wholesale, and retail segments.
• Build business cases, including financial modelling, pricing strategy, and ROI projections.

Product Commercialization

• Define pricing models, discount structures, and commercial frameworks.
• Support sales enablement through training, product documentation, and solution briefs.
• Provide sales support through key customer engagements and provide sales support.
• Set product pricing based on value proposition, competitor, market, and industry trends.
• Develop and track marketing campaigns

Sales and Sales Admin Enablement

• Training and Ongoing Support: Conduct ongoing training sessions for the sales and sales operation teams to ensure they are up to date on new features, enhancements, and roadmap changes.
• Work closely with the Sales team to provide product guidance, support quotations and orders, and ensure that proposed solutions are commercially viable and contractually sound.
• Ensure the product roadmap aligns with the DFA's sales targets and market opportunities. Prioritize product assistance and support that will directly impact sales growth.
• Ensure that all product-related information (features, pricing, legal disclaimers, technical specs, etc.) is easily accessible and up to date for sales administrators to assist in accurate quoting.
• Ensure that product data within the CRM (e.g., products, pricing tiers, feature sets) is accurate and consistent and provides clear guidelines and information necessary for sales administrators to generate accurate quotes and proposals.

Customer & Market Insight

• Engage with customers, partners, and industry bodies to gather insights and validate product direction.
• Monitor regulatory developments, technology trends, and competitive shifts in the telecoms landscape.
• Act as the primary interface between commercial, technical, and operational teams for all product-related matters.
• Gather feedback from customers, sales, and support teams to continuously iterate and improve product offerings.
• Engage with industry bodies, technology partners, and key customers to stay abreast of market developments and influence industry standards where appropriate.

Innovation and Future Growth

• Identify emerging technologies and trends (e.g., Quantum Key Distribution, advanced optical technologies, edge computing integration with fibre) that could impact or enhance DFA's product portfolio.
• Propose and champion innovative product concepts that differentiate DFA in the market and create new revenue streams.
• Utilize and optimise systems/software to streamline workflows, maintain accurate records, and generate insightful reports.
• Contribute to the development and refinement of product management policies, procedures, and best practices within the Commercial Division.
• Play a critical role in product development.

Competencies and Minimum Requirements:

Knowledge, qualifications and experience

• Bachelor’s degree in business management, Commerce, Marketing, or a related technical qualification.
• A post-graduate qualification (e.g., Honours, Master's) or a relevant professional certification in would be advantageous.
• At least 10 years’ experience in the ICT industry with at least 5 years exposure to product development, innovation, product management and customer solution building including customer segmentation.
• Exposure to revenue management including profitability and margin calculations.
• Broad and deep understanding of market, customer, operating model, and technology evolution.
• Broad and deep knowledge of the South African Telecommunications landscape.
• Strong presentation and customer conversation skills at senior level
• Experience in creating or informing products and collateral content generation.
• Strong understanding of customer segmentation, sales channels, business needs and technology and product/services roadmap and experience in engaging with customers in product, service, and process enhancements.
• Experience and exposure to technology standards and the related product, service, and market propositions.
• Experience in sales training and capacity building on complex ICT product and service offerings.
• Experience in product or revenue reporting and trend analysis.