Practitioner: Digital Content and Marketing

AGILE ALTERNATIVE BUSINESS SOLUTIONS

Centurion

On-site

ZAR 180,000 - 240,000

Full time

8 days ago

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

AGILE ALTERNATIVE BUSINESS SOLUTIONS seeks a Digital Content and Marketing Practitioner to support B Value & Wellbeing content, branding, campaigns and member communications across channels. You will craft engaging content that aligns with programme objectives and drives member engagement.

Responsibilities include creating content for the App, newsletters, banners and promotional material, coordinating with internal and external designers, and ensuring timely delivery within brand guidelines.

Qualifications

Relevant diploma or degree in Digital Marketing, Communications, Public Relations or Journalism.
],
job_responsibilities_description":[
],
CoT_job_summary_short
?

Responsibilities

Generate engaging content for B Value initiatives.
Develop content aligned to the program’s objectives.
Write and edit member-facing communication.
Develop headlines, messaging, calls-to-action and promotional copy.
Adapt content for different audiences and channels.
Ensure content is clear, concise and engaging.
Maintain a consistent tone of voice.
Coordinate content for App and PWA.
Create content for wellness journeys and campaigns.
Coordinate promotional material and artwork approvals.

Skills

Content writing

Copywriting

Brand management

Newsletter development

Promotional campaigns

Member communication

UX content basics

Content calendar

Proofreading

Creativity

Planning

Organization

Deadline management

Initiative

Problem solving

Quality orientation

Multi-project management

Curiosity

Willingness to learn

Education

Digital Marketing

Communications

Public relations

Journalism

Job description

Digital Content and Marketing Practitioner

Key Purpose

To support the development, coordination and execution of B Value & Wellbeing content, branding, campaigns, promotions and member communications across channels.

The role will craft compelling, relevant, and member-focused content that supports the programme’s objectives and encourages members to engage with the platform, and ultimately positively influences their behaviour.

The role will generate content across the App, PWA, newsletters, campaigns, advertising, promotional material, flyers, brochures, banners and branded promotional items, while also being responsible for coordinating with internal/external stakeholders/ designers for production and distribution.

Role Overview

Key Responsibilities

Content Generation

Generate engaging and relevant content for B Value initiatives.
Develop content aligned to the program’s objectives.
Write and edit member-facing communication.
Develop headlines, messaging, calls-to-action and promotional copy.
Adapt content for different audiences and communication channels.
Ensure content is clear, concise, engaging and easy for members to understand.
Maintain a consistent B Value and Wellbeing tone of voice.
Develop and coordinate content for the Value & Wellness App and PWA.
Create content supporting digital wellness journeys and member engagement.
Develop content for behavioral nudges and wellness guidance.
Create promotional messages supporting wellness activities, challenges and rewards.
Source and prepare updates to digital content and ensure information remains current and relevant.
Submit content for approval before publication.
Ensure content supports the intended member journey and user experience.

Branding

Support the implementation and management of the brand.
Maintain consistency in visual identity, messaging and tone of voice.
Develop branded campaign concepts and communication material.
Ensure all communication and marketing material adheres to approved brand guidelines and obtain approval from the relevant internal stakeholders before production.

Campaign

Support the planning and execution of B Value and Wellbeing campaigns.
Ensure campaigns are delivered according to agreed timelines.

Newsletters and Member Communications

Plan, write, obtain approval, build and disburse BValue digital newsletters.
Source and develop relevant health and wellness content.
Track and report on newsletter performance.
Identify opportunities for improvement.

Creative briefs

Prepare creative briefs for outsourced designers.
Coordinate design deliverables and amendments.
Coordinate final artwork approval and delivery.

Coordinate the development and production of:

Flyers
Posters
Information sheets
Digital banners
Email banners
Promotional material
Event material
Member communication material

Ensure all collateral is accurate, appropriately branded and delivered within agreed deadlines.

Promotions & Rewards

Support the development and execution of Value & Wellness promotions.
Develop promotional messaging and campaign content.
Coordinate promotional material and supporting creative assets.
Support communication relating to member rewards and incentives.
Develop content that clearly communicates eligibility, participation requirements and benefits.
Assist in campaigns designed to reinforce positive health and wellness behaviors.

Promotional Items & Materials

Coordinate the development and sourcing of branded promotional items.
Manage creative requirements for promotional merchandise and campaign material.
Assist with supplier coordination and artwork approvals.
Ensure promotional items are aligned with campaign objectives and brand guidelines.
Maintain an inventory or record of promotional material where required.
App and PWA content
Digital Newsletter Content and Distribution
Campaign content and calendar
Marketing material content
Branded promotional items
Creative briefs
Approved artwork
Health education and engagement content
Promotional and rewards communication

Key Stakeholder Interfaces

B Value Team
Digital Team
Marketing and Communications Team
Health & Wellness Specialists
Internal Subject-Matter Experts
Graphic Designers
External Service Providers

Minimum Qualifications & Experience

Qualification:

Relevant diploma or degree in one or more of the following:
Digital Marketing
Communications
Public Relations
Journalism

Experience:

1–3 years’ experience in content, marketing, communications, digital marketing or a related environment.
Experience in developing marketing or member-facing content.
Experience coordinating creative or design work would be advantageous.
Exposure to digital campaigns, newsletters or social/digital media.
Exposure to brand management and marketing collateral.
Experience in a health, wellness, financial services, insurance or medical-aid environment would be advantageous.

Technical / Functional Competencies