Content Markerter

Ingenious Personnel Holdings; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

Ingenious Personnel Holdings seeks a dynamic Content Marketer to lead digital storytelling and brand engagement. This role demands a creative strategist, experienced in managing content across platforms including social media and internal tools.

The ideal candidate will have 5+ years in digital marketing and a tertiary qualification in a relevant field. You will track campaign performance, support SEO efforts, and manage communications, ensuring alignment with company objectives.

Join us in fostering a cohesive brand voice across all channels.

Qualifications

• 5+ years’ experience in digital marketing and/or internal communications.
• Strong analytical mindset to interpret campaign performance data.

Responsibilities

• Develop and execute integrated digital content strategies across platforms.
• Track and report on campaign performance and provide insights.
• Drive internal communication campaigns and manage newsletters.
• Collaborate with external PR and digital agencies.

Skills

Content creation and campaign management

Understanding of digital platforms

SEO knowledge

Social media strategy

Strong writing and editing skills

Education

Tertiary qualification in Marketing, Communications, PR, or related field

Tools

WordPress

Canva

HubSpot

Google Analytics

Adobe Suite

Job description

About the Role

We’re looking for a dynamic and forward-thinking Content Marketer who can connect the dots between digital storytelling, internal communications, and brand engagement.

This is not your average content role.

You’ll be the driving force behind how we communicate, both externally across digital platforms and internally across the organization, ensuring every message is consistent, impactful, and aligned to business objectives.

If you thrive at the intersection of creativity, strategy, and execution, this role is built for you.

What You’ll Do: Digital & Content Strategy

• Develop and execute integrated digital content strategies across platforms (social media, website, YouTube, etc.)
• Plan and manage monthly content calendars aligned to brand and campaign objectives
• Create and oversee digital campaigns that drive engagement and visibility
• Monitor trends and continuously refine content approach for maximum impact

Performance & Reporting

• Track and report on campaign performance (monthly reporting + competitor analysis)
• Provide insights and recommendations to improve engagement and lead generation
• Support SEO optimisation and website content updates in collaboration with agency partners

Internal Communications

• Drive internal communication campaigns, employee engagement initiatives, and leadership messaging (e.g. MD Talks)
• Create and manage newsletters, internal articles, and announcements across platforms (Teams, email, intranet, etc.)
• Support change communication and organisational culture initiatives

Stakeholder & Agency Management

• Work closely with external PR and digital agencies
• Coordinate content production, including video, PR articles, and campaign assets
• Collaborate with internal stakeholders to ensure message alignment and consistency

Governance & Administration

• Maintain content libraries, documentation, and reporting records
• Ensure all communication aligns with brand tone, policies, and governance standards

What We’re Looking For? Minimum Requirements

• Tertiary qualification in Marketing, Communications, PR, or related field
• 5+ years’ experience in digital marketing and/or internal communications

Skills & Experience

• Strong experience in content creation and campaign management
• Solid understanding of digital platforms, SEO, and social media strategy
• Experience working with agencies and cross-functional teams
• Strong writing, editing, and storytelling ability
• Analytical mindset with ability to interpret campaign performance data
• Comfortable managing multiple projects in a fast-paced environment

Bonus Strengths

• Experience with tools such as WordPress, Canva, HubSpot, Google Analytics, Adobe Suite
• Exposure to internal communication platforms (Teams, intranet systems)
• Creative thinker with strong attention to detail and brand consistency