Digital Content Manager

Craven Cottage CC; Cape Town; On-site; ZAR 240,000 - 420,000; Full time

Job summary

Craven Cottage CC is seeking a channel content lead to translate the marketing strategy into a cohesive content plan, manage publishing schedules, and ensure assets are tailored for each platform.

You will coordinate organic, paid, CRM and website content, track engagement, and identify high-performing themes to inform future campaigns. The role requires 2–5 years of hands-on experience with strong writing and analytics skills.

Qualifications

• Degree or diploma in digital marketing, communications, journalism, or a related field.
• 2–5 years of hands-on experience in content creation, social media management, or digital channel operations.
• Experience tracking campaign performance and managing digital publishing schedules.
• Excellent writing and editing skills for web copy, ads, emails, and social posts.
• Understanding of SEO best practices and keyword placement.
• Familiarity with content management systems (WordPress) and email/CRM tools.
• Basic graphic design and video editing skills using Canva or CapCut.
• Ability to read data and build reports using analytics platforms (Google Analytics/Meta YouTube).
• Strong project management to handle multiple publishing deadlines.
• Creative thinking to spot digital trends and turn them into brand campaigns.
• Communication skills to coordinate with designers, copywriters, and external agencies.

Responsibilities

• Translate the broader marketing strategy into a channel content plan.
• Manage publishing schedules.
• Coordinate organic, paid, CRM and website content requirements.
• Ensure assets are appropriately adapted for each platform.
• Track engagement and content performance.
• Identify high-performing themes, formats and stories.
• Feed performance insights back into the studio.
• Identify emerging content opportunities and platform behaviours.
• Work closely with Growth, E-commerce and CRM.

Skills

Content creation

Social media management

Copywriting & editing

SEO

Analytics

Project management

Digital marketing

Graphic design

Video editing

Data reporting

Education

Degree or diploma in digital marketing, communications, journalism, or related field

Tools

WordPress CMS

Canva

CapCut

Google Analytics

Meta/YouTube Studio

Job description

Purpose of the role:

Ensure creative is deployed effectively across channels. Content calendar, publishing, platform optimisation, performance feedback. Ensure content reaches the right audience, through the right channel, in the right format and that performance insights continuously inform future creative decisions.

Owns:

• Content calendar
• Publishing
• Channel planning
• Social platforms
• Content distribution
• Performance reporting
• Creative performance feedback

Duties:

• Translate the broader marketing strategy into a channel content plan.
• Manage publishing schedules.
• Coordinate organic, paid, CRM and website content requirements.
• Ensure assets are appropriately adapted for each platform.
• Track engagement and content performance.
• Identify high-performing themes, formats and stories.
• Feed performance insights back into the studio.
• Identify emerging content opportunities and platform behaviours.
• Work closely with Growth, E-commerce and CRM.

Requirements:

• Degree or diploma in digital marketing, communications, journalism, or a related field.
• At least 2 to 5 years of hands-on experience in content creation, social media management, or digital channel operations.
• Prior experience tracking campaign performance and managing digital publishing schedules.
• Excellent writing and editing skills for web copy, ads, emails, and social posts.
• Understanding of SEO (Search Engine Optimisation) best practices and keyword placement.
• Familiarity with content management systems (like WordPress) and email/CRM tools.
• Basic graphic design and video editing skills using tools like Canva or CapCut.
• Ability to read data and build reports using analytics platforms (like Google Analytics or Meta/YouTube Studio insights).
• Strong project management to handle multiple publishing deadlines.
• Creative thinking to spot digital trends and turn them into brand campaigns.
• Communication skills to coordinate with designers, copywriters, and external agencies.