Social Media and Content Coordinator

Supernova Brands; Cape Town; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Supernova Brands is seeking a Social Media and Content Coordinator to galvanize our marketing content across multiple brands. You will translate strategies into platform-ready content, manage organic channels, plan calendars, shoot and edit short-form video, and collaborate with internal teams and external creators.

You will monitor communities, respond to inquiries, optimize campaigns based on performance data, and help ensure consistent brand voice and timely delivery of creative assets.

Qualifications

• 2–4 years of relevant experience in social media management, digital content creation or similar.
• A relevant qualification in marketing, communications, media or design is advantageous.
• Portfolio showing social content, short‑form video, design, copy or campaigns you created or managed.

Responsibilities

• Translate marketing strategies into practical social media plans and content calendars.
• Create social‑first content, including short‑form video, graphics, carousels, captions and assets.
• Manage communities: monitor channels, respond to inquiries and escalate issues when needed.
• Own performance reporting for organic social media; translate data into actionable insights.

Skills

Social media management

Content creation

Video production

Community engagement

Content planning

Agency coordination

Education

Marketing/Communications degree

Tools

Canva

CapCut

Meta Business Suite

Job description

We are hiring a Social Media and Content Coordinator for our Marketing Team!

Department: Marketing

Reports To: Marketing Manager

Employment type: Full-time, on-site

About the role

The Social Media & Content Coordinator will act as the central content engine for our brand portfolio.

You will translate marketing strategies and campaign briefs into engaging, platform-specific content; manage organic social channels and communities; coordinate internal and outsourced content production; and use performance data to improve future activity.

This is a hands‑on role for someone who can move comfortably between content planning, content design and generation, short‑form video production, community engagement, supplier coordination and reporting.

Social media planning and management

• Translate quarterly marketing strategies and campaign briefs into practical social media plans and content calendars.
• Develop and manage organic content calendars across multiple brands and platforms.
• Schedule, publish and optimise content across Instagram, Facebook, TikTok, LinkedIn and other relevant channels.
• Adapt content, messaging and formats for each platform while maintaining the identity and tone of each brand.
• Maintain clear publishing schedules, approval processes and campaign deadlines.
• Identify relevant platform trends and content opportunities that can be used in an authentic, brand‑appropriate way.

Content creation and production

• Create engaging, social‑first content, including short‑form videos, graphics, carousels, stories, captions and other digital assets.
• Turn briefs supplied by marketing team members into polished, platform‑ready content.
• Plan and coordinate social‑first product, lifestyle and campaign shoots.
• Develop clear creative and production briefs for agencies, freelancers, photographers, videographers and content creators.
• Manage production schedules, feedback, approvals and final delivery.
• Repurpose existing content effectively across brands, platforms and formats.
• Collaborate with the Website and Paid Media Manager to produce and supply creative assets for paid digital campaigns, websites and other digital touchpoints.
• Maintain awareness of emerging content formats, creative tools and social media best practices.

Community management

• Monitor brand channels, comments, direct messages, mentions and relevant conversations daily.
• Respond to routine enquiries and engage meaningfully with brand communities.
• Escalate customer‑service, product or reputational matters to the appropriate internal team member.
• Protect and consistently apply each brand’s tone of voice.
• Identify proactive engagement opportunities with customers, creators and relevant communities.
• Maintain clear escalation processes for sensitive or urgent matters.
• Maintain an organised and accessible digital content library.
• Manage internally created, outsourced and user‑generated content.
• Apply consistent file naming, tagging, metadata and version‑control standards.
• Maintain records of content usage rights, creator permissions and expiry dates where applicable.
• Archive seasonal and historical content so that useful assets can easily be located and repurposed.

Reporting and optimisation

• Own regular performance reporting for organic social media channels.
• Track and interpret metrics such as reach, engagement, audience growth, video views, content performance, community responsiveness and traffic generated.
• Identify the strongest and weakest‑performing content, formats and platforms.
• Translate performance data into practical recommendations for future content.
• Test new creative approaches, formats, posting schedules and messaging.
• Share concise, commercially relevant insights with the wider marketing team.

Budget and administration

• Track relevant content and social media expenditure against approved budgets and forecasts.
• Record marketing expenditure accurately and timeously in accordance with company procedures.
• Coordinate the submission and payment of invoices from creators, agencies and digital service providers.
• Follow up with suppliers for quotations, statements and valid tax invoices.
• Maintain accurate records of outsourced projects, commitments and approved expenditure.

Experience and qualifications

• 2-4 years of relevant experience in social media management, digital content creation, content marketing or a similar role.
• A relevant qualification in marketing, communications, media, design or a related field is advantageous.
• Demonstrable experience managing social media channels for brands or businesses.
• Experience managing content across multiple brands or business units is strongly advantageous.
• A portfolio showing examples of social media content, short‑form video, design, copywriting or campaigns that you have personally created or managed.
• Experience coordinating agencies, freelancers, photographers, videographers or content creators.
• Experience interpreting social media analytics and using performance insights to improve content.
• Retail, consumer‑brand or e‑commerce experience would be advantageous.

Technical and creative skills

• Strong working knowledge of Instagram, Facebook, TikTok and LinkedIn.
• Proficiency in Canva and CapCut, or comparable content creation and video‑editing tools.
• The ability to film and edit high‑quality social content using a smartphone.
• Strong copywriting, proofreading and storytelling skills.
• Working knowledge of Meta Business Suite and native platform scheduling and analytics tools.
• Adobe Creative Cloud experience is advantageous.
• Familiarity with social media scheduling, workflow or reporting platforms is advantageous.
• A practical understanding of user‑generated content, content permissions and usage rights.
• Highly organised and able to manage several brands, calendars and deadlines simultaneously.
• Creative, curious and attentive to social and cultural trends.
• Proactive and comfortable taking ownership of projects.
• Commercially aware and able to connect content activity to broader marketing objectives.
• Detail‑oriented, with strong quality‑control standards.
• Comfortable receiving feedback and adapting creative work.
• A collaborative communicator who can work effectively with internal teams and external suppliers.
• Calm and professional when handling customer or community issues.

What success in this role looks like

• Consistent, high‑quality content is published on time across priority brands.
• Brand channels develop stronger, more engaged communities.
• Content is clearly adapted to each platform rather than duplicated without consideration.
• Marketing campaigns receive the required creative assets on schedule.
• Performance reports provide useful insights and lead to measurable improvements.
• Content libraries, permissions and production workflows remain organised and accessible.
• Budgets, supplier documentation and payment administration are managed accurately.