PPC Manager, Veterinary (Remote, Cape Town)

Blacksmith Agency; Cape Town; Remote; ZAR 985,000 - 1,642,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Veterinary, to own paid media for veterinary clients across Google Ads, Meta, LinkedIn and Microsoft Ads. You will manage budgets, bids, targeting, and creative testing, and lead the 90-day and quarterly roadmaps for each client, presenting the narrative behind the numbers during calls.

This full-time, remote role supports Canada, South Africa or the USA, with clear English on live calls to US clients and potential veterinary

Qualifications

• 3+ years hands-on in Google Ads and Meta, campaigns built and optimised.
• Track record of ROAS/CPA improvements you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media experience for veterinary or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for veterinary accounts.
• Handle budget allocation, bidding, targeting, testing, and know when to pause a campaign.
• Set up conversion tracking with GA4, tag manager and platform pixels you can trust.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Grow accounts through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English on live calls

Veterinary/multi-location awareness

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.