Paid Media Manager, Veterinary (Remote, Johannesburg)

Blacksmith Agency; Johannesburg; Remote; ZAR 1,232,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager (Veterinary). You will own paid media for veterinary clients, shaping strategy, budgets, and the narrative during client calls.

You bring 3+ years in Google Ads and Meta, with agency experience handling multiple clients and clear English on live calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, ensure accurate conversion tracking with GA4, Tag Manager and pixels, and craft 90-day

Qualifications

• 3+ years hands-on experience in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements across accounts.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for veterinary clients across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Budgeting, bidding, targeting, and creative testing; know when to pause a campaign.
• Set up and validate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90‑day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency Experience

English on calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.