PPC Manager, Veterinary (Remote, East London)

Blacksmith Agency; East London; Remote; ZAR 1,321,000 - 1,817,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Veterinary. You own paid media for a book of veterinary clients, shaping budgets, roadmaps, and the narrative on client calls.

You act as the strategic voice and make the calls. You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, bid, test creative, track conversions with GA4 and pixels, and craft 90-day roadmaps with clear storytelling on performance.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS, CPA or pipeline improvements.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• Experience with veterinary or multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing, and know when to kill a campaign.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain numbers on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English on calls

Vet client experience

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.