Paid Media Manager, Veterinary (Remote, Pretoria)

Blacksmith Agency; Pretoria; Remote; ZAR 1,150,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for veterinary clients. You own the paid media strategy, budgeting, and narrative in client calls, acting as the strategic voice for accounts across multiple locations.

You will build and optimize campaigns, track performance, and deliver quarterly roadmaps. Strong English and agency experience across several clients are required, with veterinary or multi-location context a strong plus.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements or pipeline impact.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Veterinary or multi-location business experience is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and testing; know when to kill a campaign.
• Set up and trust conversion tracking: GA4, tag manager and platform pixels.
• Prepare 90-day/quarterly roadmaps and present stories behind the numbers on client calls.

Skills

Google Ads

Meta Ads

Agency experience

English on calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.