PPC Manager, Senior Living (Remote, Umhlanga)

Blacksmith Agency LLC; Umhlanga Rocks; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager for Senior Living to own paid media strategies for a portfolio of senior living clients. You will determine targeting, budget calls, and the narrative for client questions, acting as the strategic voice in discussions.

You will manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize budgets, and build 90-day roadmaps. Strong English and agency experience across multiple clients are essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Handle budget allocation, bidding, targeting and creative testing.
• Set and manage 90-day and quarterly roadmaps for each client.
• Provide conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta (Facebook/Instagram)

Agency experience

English communication

Senior living experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing


• Full time


• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.


• Paid media for senior living or similar multi-location businesses is a strong plus.