PPC Manager, Senior Living (Remote, Fourways)

Blacksmith Agency LLC; Randburg; Remote; ZAR 420,000 - 700,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living. You own paid media for a book of senior living clients across platforms and shape the roadmap and narrative when clients ask why.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, handle budgets, bidding, targeting, testing, and know when to kill campaigns. You will set up conversion tracking with GA4, Tag Manager and platform pixels and report 90-day roadmaps and results.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Agency experience across multiple clients.
• Excellent English for live calls with US clients.
• Experience with senior living or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocations, bidding, targeting and creative testing.
• Ensure robust conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly client roadmaps and explain numbers.
• Drive account growth through retention, Upsell and long-term relationships.

Skills

Google Ads

Meta ads

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing


• Full time


• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.


• Paid media for senior living or similar multi-location businesses is a strong plus.