PPC Manager, Roofing (Remote, Westville)

Blacksmith Agency LLC; South Africa; Remote; ZAR 420,000 - 700,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager, Roofing, to own paid media for a book of roofing clients across multiple markets. You set budgets, plan roadmaps, and own the storytelling during client calls.

As the strategic voice, you will manage campaigns on Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, track conversions with GA4 and Tag Manager, and drive long-term account growth with retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for roofing clients.
• Budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up conversion tracking with GA4, tag manager and platform pixels.
• Plan 90-day and quarterly roadmaps and present the numbers on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

English communication

Tools

GA4

Tag Manager

Facebook Pixel

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.