PPC Manager, Roofing (Remote, Ballito)

Blacksmith Agency LLC; South Africa; Remote; ZAR 420,000 - 750,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, seeks a PPC Manager, Roofing to own paid media for roofing clients across markets. You set budgets, bids, targeting, and testing, and guide the roadmap and narrative in client calls.

You’ll handle GA4, Tag Manager, and platform pixels, deliver 90-day roadmaps, and drive account growth through retention and upsell. 3+ years in Google Ads and Meta, agency experience, and fluent English with US clients are required.

Qualifications

• 3+ years hands-on Google Ads and Meta campaign management.
• Proven ROAS/CPA improvements with measurable results.
• Experience handling multiple clients in an agency setting.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Allocate budgets, bid strategy, targeting, and testing.
• Implement and trust GA4, Tag Manager, and platform pixels for conversion tracking.
• Develop 90-day and quarterly client roadmaps and narrate performance.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta (Facebook)

Agency experience

English communication

Roofing/multi-location

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.