PORTFOLIO MANAGER: VISITOR EXPERIENCE

Wesgro; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Wesgro in Cape Town seeks a seasoned professional to turn market intelligence and regional stories into compelling visitor propositions and itineraries. You will connect partners, products and campaigns to strengthen the destination’s position and deliver measurable ROI.

Reporting to Senior Portfolio Manager: Tourism, the role requires leadership in project governance, cross-regional planning and collaboration with Brand and Research teams to optimize campaigns and visitor experiences.

Qualifications

• Bachelor's degree or equivalent in Tourism Management, Marketing, or related field.
• Minimum five years in destination marketing, leisure tourism or related roles.
• Proven ability to develop tourism products and campaigns.
• Strong partnerships with travel trade and media.
• Knowledge of Western Cape tourism landscape and trends.
• Experience managing budgets and reporting.

Responsibilities

• Lead strategic tourism and visitor-experience projects from inception to completion.
• Package and promote experiences across domestic and international markets.
• Develop cross-regional itineraries to extend stay and spend.
• Oversee destination content, guides, toolkits and collateral.
• Align positioning with market intelligence and trends.
• Build high-value relationships with international travel trade and partners.
• Coordinate budgets and deliver regular governance reports.

Skills

Market intelligence

Partnerships

Itinerary design

Stakeholder engagement

Budget management

Presentation & reporting

Data-driven decisions

Education

Bachelor's degree in Tourism Management or related

Job description

This is a permanent position subject to the successful candidate signing a Performance Agreement.

Reference Number: PMVE/09/2026

Purpose of this Job

This role will turn market intelligence, regional stories and tourism products into compelling visitor propositions and itineraries that encourage travellers to stay longer, explore more of the province and spend more widely. The successful candidate will connect partners, products, content and campaigns to strengthen the destination's competitive positioning and deliver measurable return on investment.

Requirements

• A relevant bachelor's degree or equivalent NQF Level 7 qualification in Tourism Management, Destination Marketing, Marketing, Business Management, International Relations or a related field.
• A minimum of five years' relevant experience in destination marketing, leisure tourism promotion, visitor-experience or product development, travel trade, or a closely related environment; portfolio or project leadership experience is strongly preferred.
• Demonstrated experience developing and packaging tourism products, visitor experiences, itineraries, campaigns or market-specific sales collateral.
• A proven track record of building effective partnerships with travel trade, tourism organisations, media, tour operators and public- and private-sector stakeholders.
• Sound knowledge of the WesternCape tourism landscape, destination marketing principles, market-readiness requirements and domestic and international visitor trends, supported by strong digital and social media awareness.
• Experience managing budgets, project governance, reporting, performance measures and return on investment, with the ability to translate research into relevant content and campaigns.
• A valid driver's licence, South African citizenship or a valid work permit, and the willingness and ability to travel nationally and internationally.
• Strategic and commercial thinking
• Strong project and portfolio management
• Itinerary design and destination storytelling
• Negotiation
• Presentation and reporting
• Data-led decision-making
• Accountability

Key duties and responsibilities

• Lead the conceptualisation, planning, execution and evaluation of strategic tourism and visitor-experience projects and partnerships from inception to completion.
• Package and promote high-potential and emerging visitor experiences for domestic and international markets, including active and outdoor adventure, culture and heritage, community and township tourism, food and wine, Halal tourism, sport and events tourism, the Cape Floristic Region and UNESCO-linked tourism.
• Develop cross-regional itineraries that connect experiences, regions, events and tourism products, with a clear focus on extending visitor length of stay, geographic spread and spend.
• Oversee destination content and collateral, including annual guides, playbooks, campaign toolkits, market-specific sales materials and visitor-experience content across tourism platforms.
• Work closely with the Brand and Research teams to align destination positioning, campaign messaging, digital content and social media activity with market intelligence and tourism trends.
• Identify new tourism experiences and content opportunities, including itineraries that amplify events in townships, small towns and districts.
• Build and maintain high-value relationships with international travel trade, travel media, tour operators, industry associations, Regional and Local Tourism Organisations, South African Tourism and other strategic partners.
• Facilitate public- and private-sector partnerships, negotiate and deliver Joint Marketing Agreements, and proactively convert trade leads into long-term relationships and measurable outcomes.
• Represent Wesgro at relevant industry platforms and trade shows, support coordinated hosted engagements, and work across business units on Made in the Cape and Invest in CapeTown and the WesternCape integration, including onboarding relevant tourism buyers and products onto the Cape Trade Portal.
• Coordinate budgets, maintain sound governance across budget lines, and deliver accurate weekly, monthly and quarterly reports within deadline.

The successful candidate will report to the Senior Portfolio Manager: Tourism

Closing date: 25 September 2026
Direct all enquiries to Sara Jacobs: Head: Human Resources, on 021 487 4881

Should you not have received any response from us within 14 days after the closing date, please consider your application unsuccessful.