Tourism Development Officer

Placements24; Mossel Bay; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Networking opportunities

Impactful projects

Job summary

Placements24 seeks a motivated Tourism Development Officer to drive growth and promote Mossel Bay as a premier destination. You will work with hotels, operators and government to implement strategies that enhance tourism, marketing efforts and visitor experiences.

You will manage projects, analyze market trends, and support sustainable development while building partnerships with local businesses and the community.

Qualifications

• Bachelor's degree in tourism, marketing, business administration or related field.
• Minimum of 3 years of experience in tourism development, marketing or destination management.
• Strong understanding of the tourism industry, market dynamics and regional attractions.
• Excellent project management, communication and stakeholder engagement skills.
• Proficiency in marketing and promotional strategies, including digital marketing.
• Passion for the tourism sector and a commitment to sustainable development.

Responsibilities

• Develop and implement strategic plans for tourism growth and destination marketing in Mossel Bay.
• Identify and support new tourism products and experiences, fostering local entrepreneurship.
• Collaborate with tourism stakeholders, including hotels, tour operators, and local government, to enhance the visitor experience.
• Organize and participate in tourism trade shows, events and marketing campaigns.
• Conduct research on tourism trends, market analysis, and visitor statistics.
• Monitor the impact of tourism and promote sustainable tourism practices.

Skills

Project management

Communication

Stakeholder engagement

Digital marketing

Education

Bachelor's degree in Tourism Management, Marketing, Business Administration, or related field

Job description

About the Role

Our client is seeking a motivated Tourism Development Officer to drive growth and promote tourism initiatives in the beautiful region of Mossel Bay . This role involves working with local stakeholders, businesses, and government entities to develop and implement strategies that enhance the tourism offering and attract visitors. You will play a key part in marketing the destination, supporting local tourism enterprises, and ensuring sustainable tourism practices. This is an excellent opportunity to shape the future of tourism in a renowned coastal town.

Key Responsibilities

• Develop and implement strategic plans for tourism growth and destination marketing in Mossel Bay .
• Identify and support new tourism products and experiences, fostering local entrepreneurship.
• Collaborate with tourism stakeholders, including hotels, tour operators, and local government, to enhance the visitor experience.
• Organize and participate in tourism trade shows, events, and marketing campaigns.
• Conduct research on tourism trends, market analysis, and visitor statistics.
• Monitor the impact of tourism and promote sustainable tourism practices.

Requirements

• Bachelor's degree in Tourism Management, Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in tourism development, marketing, or destination management.
• Strong understanding of the tourism industry, market dynamics, and regional attractions.
• Excellent project management, communication, and stakeholder engagement skills.
• Proficiency in marketing and promotional strategies, including digital marketing.
• A passion for the tourism sector and a commitment to sustainable development in Mossel Bay .

Benefits

• Competitive salary and benefits package.
• Opportunity to work on impactful projects that shape a popular tourist destination.
• Professional development and networking opportunities within the tourism sector.
• Contribute to the economic growth and vibrant community of Mossel Bay .
• A role with significant responsibility and creative freedom.