Portfolio Digital Growth Manager

Life & Brand Portfolio; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

The Digital Manager at Life & Brand Portfolio will lead the digital execution and performance across its brands, translating the marketing strategy into clear digital plans and channel activity. You will work closely with the Group Marketing Manager to shape campaigns across paid media, social, content, CRM, and web properties.

We seek a commercially minded, data-driven leader who can drive ROAS, optimise campaigns, and align digital activity with overall brand and business objectives.

Qualifications

• Strong digital marketing experience across multiple brands.
• Strong understanding of paid media and performance marketing.
• Ability to guide paid media strategy and assess performance.
• Strong analytical skills to interpret digital performance data.
• Commercial awareness and collaboration with Brand teams.

Responsibilities

• Lead the digital strategy and execution across Life & Brand brands.
• Develop and translate marketing strategy into digital plans.
• Oversee paid media, social, content, CRM, and website activity.
• Collaborate with agencies and internal teams to optimise ROAS.
• Establish clear digital KPIs, reporting and governance.

Skills

Digital marketing

Paid media

Performance marketing

Social media

Content creation

CRM

Web analytics

HubSpot

Tools

HubSpot

Job description

The Digital Manager at Life & Brand Portfolio will lead the digital execution and performance across its brands, translating the marketing strategy into clear digital plans and channel activity. You will work closely with the Group Marketing Manager to shape campaigns across paid media, social, content, CRM, and web properties.

We seek a commercially minded, data-driven leader who can drive ROAS, optimise campaigns, and align digital activity with overall brand and business objectives.