Player Lifecycle Growth Marketer

Betway Africa; Johannesburg; On-site; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Learning & development

Employee Assistance Programme

Performance feedback

Job summary

Super Group is seeking a strategic promotions and campaigns specialist to own acquisition opening offer strategies, conversion initiatives and day-to-day operations across Sport and Casino brands in South Africa. You’ll coordinate with Marketing, Retention and in-country teams to ensure relevance and timely communication.

You’ll analyse results, implement learnings and drive innovative ideas across markets, seasons and fixtures, while upholding brand integrity and delivering on-time promotions

Qualifications

• Clear, confident communication (written and verbal).
• Collaborative mindset with cross-functional teams.
• Strong organisational skills to manage multiple projects.
• Exceptional attention to detail and commitment to high-quality work.
• Adaptability in fast-moving environments.
• Analytical, data-driven thinking.

Responsibilities

• Own acquisition opening offer strategies and implementation.
• Coordinate promotions across SMS/Email; update calendar with promotions and conversion data.
• Ensure deliverability across communication platforms and communicate new casino games to the unconverted base.
• Analyse results, campaigns outcomes, and learnings; implement improvements.

Skills

Clear communication

Cross-functional teamwork

Organisational skills

Attention to detail

Adaptability

Analytical thinking

Creative problem-solving

Tools

CRM platforms

Confluence

Job description

Super Group is seeking a strategic promotions and campaigns specialist to own acquisition opening offer strategies, conversion initiatives and day-to-day operations across Sport and Casino brands in South Africa. You’ll coordinate with Marketing, Retention and in-country teams to ensure relevance and timely communication.

You’ll analyse results, implement learnings and drive innovative ideas across markets, seasons and fixtures, while upholding brand integrity and delivering on-time promotions