Performance & Paid Media Specialist

Burst Digital; South Africa; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary + performance bonus

Unlimited PTO

Collaborative high-creativity team

Unlimited PTO

Brand-name portfolios

Job summary

A fast-growing marketing agency is seeking a Mid-Senior Paid Media Specialist to own paid acquisition strategy across multiple platforms. Applicants must have over 5 years of experience in digital advertising, managing multiple client accounts, and significant ad spend. The role offers competitive salary, flexible remote work, and real ownership opportunities as the agency scales. Candidates will work closely with designers and stakeholders to optimize campaigns and achieve targets.

Qualifications

• 5+ years in working on paid ads in a digital agency.
• Managed 5+ active client accounts concurrently.
• Managed £50,000+ / month in ad spend for at least 12 months.
• Creative operator capable of briefing, concepting, and testing hooks/angles.

Responsibilities

• Own paid acquisition strategy across various platforms.
• Plan, launch, and scale performance campaigns.
• Translate data into actionable insights.
• Translate data into dashboards, insights, and recommendations.
• Partner with designers/copy to create high-performing ads.

Skills

Paid ads management

Analytical skills

Creativity

Client management

Creative testing

Tools

Meta Ads Manager

Google Ads

LinkedIn Ads

TikTok Ads

Job description

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Please note, you will be required to provide marketing agency references, prove your work with a portfolio, and deal directly with clients.

About Burst Digital

We’re a fast-growing, fully remote agency delivering best-in-class marketing, web design, and branding. Our clients range from iconic fashion houses to ambitious scaleups. We move quickly, think boldly, and care about results.

The Role

Own paid acquisition strategy and execution across Meta, Google, LinkedIn, TikTok (and emerging platforms), while guiding organic social growth for Burst and select clients. You’ll pair analytical rigor with creative flair to scale profitable campaigns and build standout social brands.

You Must Have (hard requirements)

• 5+ years in working on paid ads in a digital agency (applications without this will not be considered).
• Managed 5+ active client accounts concurrently.
• Personally managed £50,000+ / month in ad spend (aggregate across accounts) for at least the last 12 months.
• Creative operator: can brief, concept, and iterate hooks/angles; comfortable testing formats (UGC, statics, video, carousels).
• Clear track record of improving CAC, ROAS/MER, CPL, and LTV.

What You’ll Do

Paid Media

• Plan, launch, and scale performance campaigns across Meta, Google, LinkedIn, TikTok.
• Build test roadmaps (audiences, creative, bidding) with weekly learning agendas.
• Own budgets, pacing, and forecasts; hit and exceed client KPIs.
• Translate data into decisions: dashboards, insights, and actionable recommendations.
• Partner with designers/copy to create and iterate high-performing ads.

Client & Delivery

• Be the strategic partner: set goals, report clearly, and educate stakeholders.
• Work cross-functionally (content, design, SEO) to ship integrated work.
• Keep projects tight in Monday.com.
• Test and implement AI tools for research, targeting, automation, and creative ops.
• Share POVs on platform changes, privacy shifts, and the next wave of performance marketing.

Nice to Have

• Experience with Server-Side Tracking, CAPI, GTM, consent modes.
• Familiarity with MMM/geo-tests or incrementality studies.

What You’ll Get

• Competitive salary + performance bonus.
• Real ownership and a path to leadership as we scale.
• Flexible, remote-first setup.
• Unlimited PTO and a collaborative, high‑creativity team.
• Brand‑name portfolios (e.g., Vivienne Westwood, Langham Hotels, Winkworth, Howden, and many more) and diverse industries.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Human Resources
• Advertising Services