Creative Graphic Designer

Burst Digital; South Africa; Hybrid; ZAR 250,000 - 400,000; Full time

Job summary

Burst Digital is hiring a graphic designer who can deliver professional quality creative work across various mediums. The right candidate will be adept with Adobe tools and Figma, responsible for brand identity development, social media, and advertising content creation. There’s a strong emphasis on using AI tools to improve workflows and maintain high creative standards. Join a fast-paced, dynamic team that values strategic thinking and innovation in design.

Qualifications

• Expertise in design tools like Adobe and Figma.
• Strong ability in developing brand identities.
• Capable of editing short-form videos.
• Experience with AI-enhanced creative workflows.

Responsibilities

• Develop brand identity and visual systems.
• Create assets for social media and advertising.
• Present creative ideas clearly to clients.
• Implement AI tools to enhance production efficiency.

Skills

Brand identity development

Typography

Video editing

Motion graphics

AI fluency

Platform-specific design

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Figma

Canva Pro

Premiere Pro

Job description

About Burst Digital

Burst Digital is a full-stack digital agency built for the modern brand. We handle everything – social media strategy and management, paid advertising, content creation, brand identity, and creative production – under one roof. Our clients range from ambitious startups finding their feet to established businesses looking to sharpen their digital presence. No two briefs look the same, and that’s exactly how we like it.

We’re a fast-moving team with startup energy. We don’t do bureaucracy or slow. We move quickly, back our ideas with data, and hold our creative work to a high standard. If you thrive in an environment where you’re trusted to own your output and move at pace, you’ll fit right in.

Our team works across Adobe Suite, Figma, and Canva daily, and we need a designer fluent in all three – not just technically capable, but genuinely fast and confident. We deliver across organic social, paid media, brand identity, and everything in between. The person we hire must be able to move between a logo brief and a Meta ad set without losing momentum.

We’re also building as an AI‑forward agency. That means we’re looking for someone who stays actively up to date with the latest AI tools, trends, and shifts in the creative landscape, and who is excited about implementing AI into their workflow in practical, high‑value ways. We don’t see AI as a replacement for creativity – we see it as a way to improve speed, sharpen ideation, streamline production, and create better outcomes for clients.

The Role

We’re hiring a graphic designer who thinks conceptually and delivers at a professional production standard. This is not a template‑filling position. You’ll be responsible for originating creative ideas, building brand systems, producing content at volume, and presenting your thinking clearly to both the internal team and clients.

You’ll work across multiple client accounts at once, spanning different industries, audiences, and brand voices. You’ll need to adapt quickly, maintain quality under pressure, and bring fresh thinking to every brief. The role suits someone who is as comfortable in a brand strategy session as they are exporting a set of ad creatives at the end of day.

We also want someone proactive about evolving how they work. That includes staying current with AI‑powered creative tools and understanding where they can genuinely improve concept development, production efficiency, content adaptation, template building, and workflow speed — without compromising quality, originality, or brand thinking.

We’re open to the right structure for the right person, whether that’s a full‑time permanent role or a freelance arrangement. What matters most is capability, reliability, and creative quality.

What You’ll Do

Brand Identity & CI: Full CI development, logo systems, colour palettes, typography hierarchies, brand guidelines, and asset libraries for internal and client brands.

Logo Design: Conceptual logo development from brief to brand‑ready. Wordmarks, symbol marks, responsive logo variations, and vector delivery at all scales.

Organic Social Content: Feed posts, Stories, Reels covers, carousels, and profile assets for Instagram, LinkedIn, Facebook, TikTok, and X, platform‑optimised and always on‑brand.

Paid Advertising Creative: Static and animated display ads, Meta and Google ad sets, retargeting creatives, A/B test variations, and performance‑informed iterations.

Video & Motion Content: Short‑form video editing for Reels and TikTok, motion graphics for ads, animated story assets, and branded video templates for client use.

Conceptual Development: Moodboarding, campaign concepting, creative strategy input, and client‑facing concept presentations, idea origination, not just execution.

AI‑Enhanced Workflow Development: Actively explore and apply relevant AI tools to support ideation, production, resizing, creative testing, research, templating, and internal efficiency. We’re looking for someone who can identify where AI adds value and use it intelligently as part of a modern creative workflow.

What We’re Looking For

Tools you must know:

• Adobe Illustrator – vector, CI, and logo work
• Adobe Photoshop – compositing and retouching
• Adobe InDesign – documents and brand guides
• Figma – digital design and template systems
• Canva Pro – client‑ready template production
• Premiere Pro or CapCut – short‑form video editing
• After Effects – motion graphics and ad animation (advantageous)

Skills and knowledge:

• Brand identity development end‑to‑end
• Typography, colour theory, and visual hierarchy
• Platform specs across Meta, Google, TikTok, and LinkedIn
• Hook‑based ad design and CTA hierarchy for conversion
• A/B creative testing principles
• Understanding of retargeting vs prospecting creative
• Mobile‑first and accessibility‑aware design thinking
• Awareness of emerging AI tools and the judgment to apply them appropriately within a professional creative workflow

What Makes You Stand Out

Core design skills are the baseline. What separates a good candidate from a great one at Burst Digital is the combination of four things, all of which matter hugely to us.

Video editing & motion skills: Short‑form video is the dominant format across every major platform right now. A designer who can edit a Reel, animate an ad, and build a motion template is significantly more valuable to our clients and our team than one who can’t. You don’t need to be a full video producer, but you need to be capable and confident.

Canva template mastery: We use Canva as a client‑facing tool. That means building template systems that non‑designers can actually use without breaking. If you can build a smart, locked‑down, on‑brand Canva template that a client can self‑serve from, that’s a genuine differentiator. We expect Canva to be in your toolkit at a professional level, not an afterthought.

Strategic thinking & presenting ideas: We need designers who can walk a client through a concept and defend it with clarity. That means understanding the brief at a strategic level – who the audience is, what the goal is, why this creative direction serves both – and being able to articulate that confidently. If you can present your work as well as you produce it, you’ll go far here.

AI fluency and adaptability: Creative industries are changing quickly, and we want people who are changing with them. You should be actively keeping up with AI developments and experimenting with ways to use AI to improve speed, streamline repetitive tasks, support ideation, and strengthen delivery. We’re not looking for someone who follows hype – we’re looking for someone who understands how to apply new tools in ways that are useful, thoughtful, and commercially valuable.

Your Portfolio Should Show

• A brand identity case study: Logo, colour, type, and guidelines – with your thinking, not just the final output. Process work strongly encouraged.
• Paid ad creative: At least one Meta or Google ad set across multiple formats. Bonus: a before/after iteration informed by performance data.
• Organic social content: Platform‑native design across at least two platforms, demonstrating content variety and strategic format thinking.
• Video or motion work: At least one example of short‑form video editing or motion graphic work; Reels, TikTok edits, animated ads, or branded video content.
• Canva template systems: If you’ve built professional Canva templates for client use, show us. Demonstrate how you think about usability, not just design.
• Conceptual work: Something that shows your idea first, execution second. A campaign concept, spec project, or unpublished brand work is entirely acceptable.
• Examples of AI‑supported workflow thinking are a bonus: Show us where you’ve used AI meaningfully to improve speed, output, ideation, or process — as long as the creative thinking still feels strong and human.

Life at Burst Digital

We’re a fast‑moving agency with startup energy: no layers of approval, no micromanagement. You’ll be trusted to own your work, manage your time, and communicate proactively. In return, you’ll have real autonomy, real variety in the work, and the opportunity to build things that matter to clients across industries.

You’ll collaborate closely with our strategy, account management, and paid media teams. Briefing is a shared exercise, you won’t be handed a one‑liner and left to guess. But you will be expected to ask the right questions, push back when something doesn’t make sense, and bring your own creative perspective to every project.

• We value people who are direct, self‑aware, and genuinely passionate about the craft. We also value people who are curious, adaptable, and switched on to where the industry is heading, especially when it comes to AI and modern creative workflows. If you take feedback well, move fast without cutting corners, and care about doing good work — this is your kind of place.