Paid Ads Specialist

Pavago; South Africa; Remote; ZAR 909,000 - 1,487,000; Full time

Benefits offered by this job

Fully remote

Growth opportunities

Job summary

Pavago is seeking a Paid Ads Specialist to own performance marketing across Google Ads, Meta Ads, and LinkedIn Ads. You will drive lead generation, conversions, and scalable growth by testing, optimizing, and reporting on campaign performance.

In this remote, full-time role, you will manage budgets, track metrics, and translate data into actionable improvements. The position requires hands-on analytics, collaboration with creative teams, and availability during U.S. business hours.

Qualifications

• Proven experience managing Google Ads and Meta Ads.
• Strong knowledge of PPC, paid social, conversion tracking, attribution and remarketing.
• Hands-on with Google Analytics and Google Tag Manager.
• Strong understanding of ROAS, CPA, CPC, CTR, and conversion rate.
• Experience managing and optimizing advertising budgets.
• Analytical and data-driven decision making.
• Excellent communication and organization.
• Available during U.S. business hours.

Responsibilities

• Create, launch, and manage campaigns across Google, Meta, and LinkedIn.
• Conduct keyword, audience, competitor, and targeting research.
• Oversee budgets and allocate spend based on performance.
• Run structured A/B tests on ad copy, creative, audiences, landing pages, and bidding.
• Monitor ROAS, CPA, CPC, CTR, and lead volume; identify improvements.
• Configure and monitor GA4 and GTM tracking; report performance.
• Collaborate with design/content teams on creative and messaging.

Skills

Google Ads

Meta Ads

PPC

Paid social

Conversion tracking

Attribution

Remarketing

Google Analytics

Google Tag Manager

Budget management

Data-driven

Communication

Organization

U.S. hours

Tools

GA4

Google Tag Manager

Job description

Paid Ads Specialist – Performance Marketing

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

This is a hands-on role focused on lead generation, conversions, ROAS, CPA, and scalable growth. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.

We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.

What You’ll Do

Paid Media Management

• Build, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedIn
• Conduct keyword, audience, competitor, and targeting research
• Manage campaign budgets and allocate spend based on performance
• Use campaign types such as Search, Display, Performance Max, remarketing, and paid social

Campaign Optimization

• Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume
• Run structured A/B tests across:
• Ad copy and creative
• Audiences and targeting
• Landing pages
• Bidding strategies
• Identify underperforming campaigns and implement improvements
• Scale winning campaigns while maintaining efficiency

Tracking & Analytics

• Configure and monitor conversion tracking using Google Analytics (GA4) and Google Tag Manager
• Analyze performance across the full acquisition funnel
• Prepare clear weekly/monthly performance reports
• Translate campaign data into actionable recommendations

Creative & Funnel Collaboration

• Work with design and content teams on ad creative and messaging
• Recommend landing page and funnel improvements
• Align paid acquisition campaigns with broader marketing goals

What We’re Looking For

• Proven experience managing Google Ads and Meta Ads
• Strong understanding of PPC, paid social, conversion tracking, attribution, and remarketing
• Hands-on experience with Google Analytics and Google Tag Manager
• Strong understanding of metrics including ROAS, CPA, CPC, CTR, and conversion rate
• Experience managing and optimizing advertising budgets
• Strong analytical and data-driven decision‑making skills
• Excellent communication and organization
• Availability during U.S. business hours

Nice to Have

• Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads
• Landing page and conversion rate optimization experience
• Experience with Performance Max, automation, scripts, and dynamic campaigns
• Multi‑touch attribution knowledge
• Experience scaling successful lead‑generation campaigns

What Success Looks Like

• Improved ROAS and CPA
• Consistent growth in qualified leads and conversions
• Efficient allocation of advertising budgets
• Accurate conversion tracking and reporting
• Strong testing cadence and continuous campaign improvement
• Clear, actionable performance insights

Why Join?

• Fully remote
• High ownership over paid acquisition
• Direct impact on leads, revenue, and growth
• Opportunity to manage campaigns across multiple advertising platforms
• Data-driven environment where testing and experimentation are encouraged
• Growth opportunities within Performance Marketing and Growth Marketing

Interview Process

1. Application Review
2. Spark Hire Intro Video
3. Paid Media / Performance Marketing Interview
4. Practical Campaign Exercise
5. Client Interview
6. Offer & Onboarding

What Happens After You Apply

Qualified applicants will receive an email invitation from Spark Hire to complete a short Intro Video. This helps us learn more about your paid advertising experience, communication skills, campaign management background, and approach to performance optimization.

Please check your inbox and spam/junk folder for the invitation.

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