Paid Social Executive - TikTok, Google & Meta

Scaled; South Africa; Remote; ZAR 201,000 - 335,000; Full time

Job summary

Scaled is seeking a Paid Media Executive to drive campaigns across Meta, TikTok and Google Ads from a fully remote setup in South Africa. You’ll be hands-on, building campaigns, testing creatives, refining audiences and analysing results to improve ticket sales and ROAS.

You’ll work directly with the paid media lead and wider marketing team, gaining experience across high-budget campaigns, performance reporting and channel expansion as the business scales.

Qualifications

• Be proactive and comfortable taking initiative.
• Be analytical, with a genuine interest in numbers, data and performance.
• Have strong attention to detail around budgets and reporting.
• Be eager to learn and develop paid media skills.
• Able to adapt to fast‑paced event launches and shifting priorities.

Responsibilities

• Assist with the creation, setup, launch and ongoing management of campaigns across Meta, TikTok and Google Ads.
• Monitor campaign performance and identify opportunities to improve efficiency, conversions and ROAS.
• Support the allocation and monitoring of substantial monthly advertising budgets across platforms.
• Build, manage and refine target audiences, including prospecting, retargeting and lookalike audiences.
• Track and analyse key metrics such as CPA, ROAS, CTR, conversion rates and ticket sales.
• Support weekly and monthly performance reporting, sharing insights on what’s working and what isn’t.
• Assist with testing ad creatives, messaging, formats and audiences.
• Support campaign planning and delivery around event launches, on-sales and key promotional periods.
• Work across multiple brands, events and experiences at the same time.
• Work closely with the marketing and creative teams to coordinate campaign assets and delivery.
• Stay up to date with competitor activity, platform developments and emerging trends.
• Support the development of additional channels, such as affiliate marketing, as the business grows.
• Keep campaigns, budgets and reporting organised and accurate.

Skills

Proactive

Analytical

Detail-oriented

English proficiency

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

Paid Media Executive – Meta, TikTok & Google Ads

We’re hiring on behalf of a fast-growing events and experiences company that creates unforgettable live events, festivals, concerts, cultural experiences and brand activations across multiple consumer brands.

Paid media sits at the heart of their growth, driving ticket sales, customer acquisition and revenue across the portfolio.

They’re looking for someone to support the day-to-day management of their paid media activity across Meta, TikTok and Google Ads, reporting directly to the person who leads it.

And we’re looking for someone who is proactive, analytical and genuinely eager to grow.

This isn’t a role where you’ll sit on the sidelines watching someone else run the ad accounts.

You’ll be hands‑on from the start, building campaigns, testing creative, refining audiences and digging into the numbers behind every ticket sold.

Some experience with paid advertising platforms would be a real advantage.

But more than anything, they want the right attitude, sharp attention to detail and a real willingness to learn.

The Opportunity

This business is growing quickly and backing that growth with significant monthly advertising budgets.

That means real exposure to how serious paid media is planned, managed and optimised across multiple platforms and brands.

No two campaigns look the same. One week it’s a festival on‑sale, the next it’s a concert launch or a last‑minute push to sell out an event.

You’ll learn directly from the paid media lead, working alongside the wider marketing and creative teams to bring campaigns to life.

As you gain experience, you’ll take on more responsibility and ownership of campaigns and budgets.

And as the business grows, there’s scope to help develop new channels, such as affiliate marketing.

This is a chance to build a career in performance marketing, not just log in to an ad manager.

• Assist with the creation, setup, launch and ongoing management of campaigns across Meta, TikTok and Google Ads.
• Monitor campaign performance and identify opportunities to improve efficiency, conversions and ROAS.
• Support the allocation and monitoring of substantial monthly advertising budgets across platforms.
• Build, manage and refine target audiences, including prospecting, retargeting and lookalike audiences.
• Track and analyse key metrics such as CPA, ROAS, CTR, conversion rates and ticket sales.
• Support weekly and monthly performance reporting, sharing insights on what’s working and what isn’t.
• Assist with testing ad creatives, messaging, formats and audiences.
• Support campaign planning and delivery around event launches, on‑sales and key promotional periods.
• Work across multiple brands, events and experiences at the same time.
• Work closely with the marketing and creative teams to coordinate campaign assets and delivery.
• Stay up to date with competitor activity, platform developments and emerging trends.
• Support the development of additional channels, such as affiliate marketing, as the business grows.
• Keep campaigns, budgets and reporting organised and accurate.

What We’re Looking For

The ideal candidate will:

• Be proactive and comfortable taking initiative.
• Be analytical, with a genuine interest in numbers, data and performance.
• Have strong attention to detail, particularly around budgets, campaign setups and reporting.
• Be eager to learn and develop their skills within paid media.
• Be comfortable in a fast‑paced environment where priorities can change quickly, especially around event launches.
• Be organised and able to manage multiple campaigns and brands at once.
• Be a clear communicator who can share insights and updates confidently.
• Be a collaborative team player who works well with marketing and creative teams.
• Have a curiosity about digital advertising, social platforms and online trends.
• Have excellent written and spoken English.
• Be available and responsive during UK business hours.

Bonus

• Some hands‑on experience with Meta Ads Manager, TikTok Ads Manager or Google Ads.
• An understanding of key performance metrics such as ROAS, CPA, CTR and conversion rate.
• Experience with audience building, including retargeting and lookalike audiences.
• Exposure to creative testing or A/B testing.
• An interest in live events, music, festivals or culture.
• An interest in affiliate marketing or other performance channels.

We’re looking for someone who is:

Proactive. Analytical. Detail-driven. Curious. Hungry to learn.

• Someone who checks the numbers before being asked, and spots what’s changed.
• Someone who gets genuinely excited when a test beats the control.
• Someone who double‑checks a budget or campaign setup before it goes live.
• Someone who asks “why did that work?” and uses the answer to make the next campaign better.
• Someone who wants to build a long‑term career in paid media.

Great paid media is built on detail, testing and curiosity. We want someone who brings all three.

This Probably Isn’t the Role for You If...

• You’re not comfortable working with numbers, data and reporting.
• You find small details tedious, like checking setups, budgets and tracking.
• You prefer a slow‑paced role where priorities rarely change.
• You’d rather wait to be told what to do than take initiative.
• You’re not interested in learning how ad platforms and algorithms work.
• You can’t be available and responsive during UK business hours.

We’re looking for someone who wants to grow with a business that takes paid media seriously.

Tools, Technology & Ways of Working

• You’ll work across Meta Ads Manager, TikTok Ads Manager and Google Ads.
• You’ll track and report on performance using platform analytics and reporting tools.
• You’ll work remotely, collaborating closely with your manager and the wider marketing and creative teams.
• You don’t need to be an expert in every platform from day one, but you should be quick to learn new tools.
• R18,000–R30,000 per month, depending on experience.
• Fully remote from South Africa.
• Full-time position working UK business hours.
• Exposure to significant monthly advertising budgets across multiple platforms and brands.
• Direct reporting line to the paid media lead, with hands‑on learning every day.
• Clear opportunities to take on more responsibility as you gain experience.
• The chance to help develop new channels as the business grows.

Why This Opportunity?

• Get hands‑on experience managing campaigns across Meta, TikTok and Google Ads.
• Work with substantial monthly ad budgets, which few roles at this level offer.
• Help sell tickets for festivals, concerts and live experiences across multiple brands.
• Learn directly from an experienced paid media lead.
• Develop real skills in optimisation, audience strategy and creative testing.
• Join a fast‑moving, commercially focused team that values experimentation.
• Grow your responsibility as your experience grows.

Ready to Start Your Paid Media Career?

If you’re proactive, love digging into numbers and want to learn how high‑budget paid media really works, we’d love to hear from you.

If you’ve already got some hands‑on experience with Meta, TikTok or Google Ads, or you love live events, even better.

This is your chance to help sell out festivals and concerts while building a career in performance marketing.