Performance Marketing Specialist (Remote, Umhlanga)

Blacksmith Agency; Umhlanga Rocks; À distance; ZAR 985 000 - 1 478 000; Plein temps

Résumé du poste

Blacksmith Agency, an AI-first digital agency, is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You shape targeting, budget calls, roadmap, and narrative when clients ask why, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with accountable budgets, testing, and precise attribution. You’ll craft 90-day roadmaps, tell the story behind the numbers on calls, and drive

Qualifications

• 3+ years hands-on in Google Ads and Meta, with direct campaign ownership.
• Proven ROAS/CPA improvement across multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.

Responsabilités

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• 90 day and quarterly roadmaps for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Connaissances

PPC strategy

Campaign optimization

Outils

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Description du poste

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.