Performance Marketing Specialist (Remote, Durban)

Blacksmith Agency; Durban; Remote; ZAR 985,000 - 1,478,000; Full time

Benefits offered by this job

Remote work (Canada/USA/South Africa)

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will shape the targeting, budget calls and narrative when clients ask why, serving as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, test creative elements, and establish reliable conversion tracking.

Qualifications

• 3+ years hands-on in Google Ads and Meta, with campaigns built, managed and optimized by you.
• Proven track record of improving ROAS, CPA or pipeline numbers.
• Agency experience across multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for your accounts across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding strategy, targeting and creative testing; know when to pause a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmap for each client and present the story behind the numbers in calls.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta advertising

LinkedIn Ads

Microsoft Advertising

GA4

Tag Manager

Performance marketing

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.