Performance Marketing Manager (Remote, Umhlanga)

Blacksmith Agency; Umhlanga Rocks; Remote; ZAR 1,478,000 - 2,463,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will own targeting, budget calls, roadmap and client storytelling, acting as the strategic voice in the room on calls.

Three-plus years hands-on experience in Google Ads and Meta, with a proven ability to move ROAS/CPA metrics, agency.multiclient management, and clear English for US clients on live calls are essential.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta ads.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and testing.
• Set up conversion tracking with GA4, Tag Manager and pixels.
• Define 90-day and quarterly roadmaps for clients.
• Grow accounts through retention and upsell.

Skills

Google Ads

Meta Ads

Agency Experience

US clients English

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.