Performance Marketing Specialist (Remote, Bryanston)

Blacksmith Agency; Randburg; Remote; ZAR 1,150,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will lead targeting, budget calls, roadmap and the narrative when clients ask why.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, test creatives, track conversions, and present 90-day roadmaps with the numbers behind the decisions. Must communicate clearly in English with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• 90 day and quarterly roadmaps for each client and the numbers behind the calls.
• Account growth: retention, upsell and the long-term relationship.

Skills

Campaign management

Client communication

Agency experience

English fluency

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Tracking pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.