Performance Marketing Specialist (Remote, Ballito)

Blacksmith Agency; Ballito; Remote; ZAR 420,000 - 640,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will steer targeting, budgets, roadmaps, and narrative during client calls, acting as the strategic voice in discussions.

You bring 3+ years hands-on experience with Google Ads and Meta, a proven ROAS/CPA improvement track record, agency experience across multiple clients, and clear spoken English for US client calls.

Qualifications

• Must have strong English communication for live calls with US clients.
• Agency experience handling multiple clients concurrently.
• Proven track record improving ROAS/CPA/pipeline metrics.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing.
• Set and defend 90-day and quarterly roadmaps for clients and report impact.
• Track conversions and ensure reliable GA4, tag manager and pixel setup.
• Grow accounts through retention, upsell, and long-term client relationships.

Skills

Clear spoken English

Agency experience

Client communication

Tools

Google Ads

Meta

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.