Performance Marketing Specialist (Remote, Durbanville)

Blacksmith Agency; Durbanville; Remote; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is a remote-friendly, AI-first digital agency. As a Performance Marketing Specialist, you own paid media for a portfolio of B2B and growing-brand clients, guiding targeting, budgeting, and the narrative when clients ask why.

You provide the strategic voice at the table and make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, including budget allocation, bidding, testing, and attribution you can trust.

Qualifications

• 3+ years hands-on in Google Ads and Meta; campaigns built, run and optimized.
• Proven track record of moving ROAS, CPA or pipeline metrics.
• Agency experience across multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients.
• Handle targeting, budget calls, roadmap and narrative for clients.
• Oversee paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing.
• Track conversions with GA4, tag manager and platform pixels.
• Create 90-day and quarterly client roadmaps and report results.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta ads

ROAS/CPA improvement

Agency experience

English communication (US clients)

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.