Online Advertising Specialist

Placements24; Polokwane; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Health insurance

Fully remote work environment

Professional development budget

Collaborative culture

Job summary

Placements24 is seeking an Online Advertising Specialist to lead paid campaigns and optimize performance across major platforms. You will drive traffic, generate leads, and acquire customers through strategic planning, budget management, and ongoing performance analysis.

The role emphasizes ownership of PPC initiatives, data-driven decision making, and collaboration with content and design teams to improve conversion rates in a fully remote setup.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• Proven experience as an Online Advertising Specialist, PPC Manager, or similar role.
• Demonstrable success in managing and optimizing large-scale paid media campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Excellent understanding of digital marketing strategy and CRO.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant channels.
• Conduct thorough keyword research, audience targeting, and bid management to optimize campaign performance and efficiency.
• Monitor campaign spend and performance metrics, providing regular reports with actionable insights and recommendations for improvement.
• Create compelling ad copy and landing page content in collaboration with content and design teams.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to maximize conversion rates.
• Stay up-to-date with the latest trends and best practices in paid media advertising and digital marketing.

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

Web analytics (Google Analytics)

Job description

About the Role

Our client is seeking a highly analytical and performance-driven Online Advertising Specialist to manage and optimize their digital advertising campaigns across various platforms. This role, based within a fully remote structure, is crucial for driving targeted traffic, lead generation, and customer acquisition through paid media channels. You will be responsible for campaign strategy, execution, budget management, and continuous performance analysis to maximize ROI. This is an exceptional opportunity for a seasoned PPC expert to take ownership of digital advertising efforts and contribute significantly to our client's growth objectives from anywhere.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads , Facebook Ads, LinkedIn Ads, and other relevant channels.
• Conduct thorough keyword research, audience targeting, and bid management to optimize campaign performance and efficiency.
• Monitor campaign spend and performance metrics, providing regular reports with actionable insights and recommendations for improvement.
• Create compelling ad copy and landing page content in collaboration with content and design teams.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to maximize conversion rates.
• Stay up-to-date with the latest trends and best practices in paid media advertising and digital marketing.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Proven experience as an Online Advertising Specialist , PPC Manager, or similar role.
• Demonstrable success in managing and optimizing large-scale paid media campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Excellent understanding of digital marketing strategy and conversion rate optimization (CRO).

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance coverage.
• Flexible work hours and a fully remote working environment .
• Generous budget for professional development, including courses and certifications.
• A supportive and innovative company culture that encourages collaboration and continuous learning.