Performance Marketing Manager

Old Mutual Life Assurance Company (SA) Ltd (PFA); Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Old Mutual Life Assurance Company (SA) Ltd (PFA) in Cape Town seeks a Performance Marketing Manager to drive performance marketing strategy and execution for designated segments, delivering measurable outcomes such as qualified leads, online sales, conversion growth, cost efficiency and revenue contribution.

The role demands commercial acumen, analytical rigor, and influence to secure senior stakeholder buy-in.

Job description

Job Description

The Performance Marketing Manager is responsible for driving the performance marketing strategy and execution for assigned Old Mutual business segments, ensuring that digital marketing activity delivers measurable commercial outcomes such as qualified leads, online sales, conversion growth, cost efficiency, and revenue contribution. The role translates segment objectives, budgets, targets, and customer priorities into clear performance marketing plans, then partners closely with the Campaign Management team to ensure digital campaigns are executed accurately, optimised continuously, and reported with actionable insight.

This role requires a commercially minded, analytical, detail-oriented and confident performance marketing professional who can lead through influence, present effectively to senior stakeholders, understand the numbers behind performance, and help take priority segments to the next level through sharper planning, better execution alignment, stronger measurement, and continuous optimisation.

Role Positioning

Management-level individual contributor role, not a Head-level role.

Owns and drives performance marketing planning, delivery alignment, optimisation and reporting for assigned segments.

Works closely with Campaign Management, Media Operations, Analytics, Brand, CRM, Product, Technology, Compliance and segment stakeholders.

Leads through influence, commercial understanding, evidence-based recommendations and strong stakeholder communication.

Key Accountabilities

1. Segment Performance Marketing Strategy

   Develop and maintain performance marketing strategies for assigned segments, aligned to segment priorities, budgets, targets and growth ambitions.

   Translate commercial objectives into measurable marketing outcomes, including lead volumes, sales, cost efficiency, conversion rates and revenue contribution.

   Identify opportunities to scale performance by improving audience targeting, channel mix, content relevance, landing page experience and conversion journeys.

2. Campaign Planning and Execution Alignment

   Work closely with the Campaign Management team to translate approved strategies into executable digital campaign plans.

   Provide clear briefs, campaign requirements, budget guidance, KPI expectations and optimisation priorities.

   Ensure campaigns are launched accurately, on time, within governance requirements, and aligned to the agreed performance strategy.

   Maintain strong quality assurance discipline across naming conventions, tracking, budgets, creative, targeting, landing pages and reporting inputs.

3. Performance Optimisation and Commercial Deliver y

   Monitor campaign performance regularly and identify actions to improve efficiency, scale and conversion performance.

   Use data to make recommendations on budget shifts, audience refinements, creative testing, landing page improvements and channel optimisation.

   Understand and manage key performance metrics including CPL, CPA, CTR, CPC, conversion rate, ROAS, lead-to-sale conversion and cost-to-income contribution where applicable.

   Drive performance conversations beyond media metrics by linking activity to segment outcomes and business value.

4. Data, Reporting and Insight

   Analyse performance data and convert it into clear insight, recommendations and next actions.

   Partner with Analytics and Campaign Management teams to ensure tracking integrity, reporting accuracy and consistent performance definitions.

   Prepare performance updates, dashboards and monthly reviews for segment teams and senior stakeholders.

   Identify patterns, risks and opportunities early, and elevate with practical recommendations.

5. Stakeholder Leadership and Presentatio n

   Build trusted relationships with segment stakeholders, senior marketing leaders, campaign managers, analytics teams and operational partners.

   Present performance results, strategic recommendations, risks and opportunities confidently to senior stakeholders across the Group.

   Lead meetings with clarity, structure and commercial confidence, ensuring actions, owners and timelines are clearly agreed.

   Translate complex performance data into simple business language that enables decision-making.

6. Budget Management & Commercial Accountabilit y

   Oversee and optimise performance marketing budgets across business segments

   Ensure efficient allocation of spend to maximise: Cost per lead (CPL) efficiency

   Cost per acquisition (CPA) performance

   Return on ad spend (ROAS)

   Drive accountability for commercial outcomes, not just media metrics.

Key Deliverables

• Segment performance marketing plans linked to business targets, budgets and commercial priorities.
• Campaign briefs and execution plans that enable accurate delivery by the Campaign Management team.
• Weekly and monthly performance reviews with clear insights, actions and optimisation recommendations.
• Budget tracking