Part-time LinkedIn Marketer

RooCru; South Africa; On-site; ZAR 240,000 - 420,000; Full time

Job summary

RooCru is seeking a strategic LinkedIn Marketer to strengthen our client’s digital presence in the B2B space. You will own the LinkedIn strategy, create engaging content, manage paid campaigns, and provide analytics to drive inbound opportunities.

The ideal candidate has 3+ years of LinkedIn marketing with proven results for professional services and is comfortable presenting to senior stakeholders. This role blends content, ads, and performance reporting.

Qualifications

• 3+ years of experience in LinkedIn marketing or B2B social media marketing.
• Proven experience managing LinkedIn campaigns for professional services or consulting firms.
• Strong copywriting and storytelling skills.

Responsibilities

• Develop and implement a comprehensive LinkedIn marketing strategy.
• Create engaging content including posts, articles, carousels, and thought leadership pieces.
• Manage a consistent publishing calendar aligned with business goals.
• Repurpose insights, case studies, and long-form content into high-performing LinkedIn formats.
• Manage and optimize LinkedIn profiles for senior leadership.
• Draft executive-level content that builds authority and trust.
• Identify industry trends and conversation opportunities to increase engagement.
• Plan and execute LinkedIn organic growth initiatives.
• Track key metrics including engagement, reach, conversions, and follower growth.
• Provide regular performance reports with actionable recommendations.
• Continuously refine strategy based on data insights.

Skills

LinkedIn marketing

B2B marketing

Content strategy

Copywriting

Analytics

Tools

LinkedIn Ads Manager

Campaign analytics

Job description

Our client, a growing and well-established consulting firm, is seeking a strategic and results-driven LinkedIn Marketer to strengthen their digital presence and position their leadership team as industry thought leaders.

Role Title: LinkedIn Marketer

As a recruitment agency representing this client, we are looking for a marketing professional who understands B2B engagement, executive branding, and lead generation within the consulting or professional services space. The LinkedIn Marketer will own and execute the company’s strategy on LinkedIn, driving brand awareness, audience growth, and inbound opportunities. This role combines content strategy, personal branding for senior consultants, paid campaign management, and performance analytics. The ideal candidate is both creative and data-driven, with experience growing professional service brands on LinkedIn.

Responsibilities

• Develop and implement a comprehensive LinkedIn marketing strategy
• Create engaging content including posts, articles, carousels, and thought leadership pieces
• Manage a consistent publishing calendar aligned with business goals
• Repurpose insights, case studies, and long-form content into high-performing LinkedIn formats
• Manage and optimize LinkedIn profiles for senior leadership
• Draft executive-level content that builds authority and trust
• Identify industry trends and conversation opportunities to increase engagement
• Plan and execute LinkedIn organic growth initiatives
• Track key metrics including engagement, reach, conversions, and follower growth
• Provide regular performance reports with actionable recommendations
• Continuously refine strategy based on data insights

Requirements

• 3+ years of experience in LinkedIn marketing or B2B social media marketing
• Proven experience managing LinkedIn campaigns for professional services or consulting firms
• Strong copywriting and storytelling skills
• Experience with LinkedIn Ads Manager and campaign analytics
• Ability to work independently and collaborate with senior stakeholders
• Analytical mindset with strong attention to detail