Marketing Manager
About the Opportunity
We are seeking a proactive, strategic and highly organised Marketing Manager to lead and oversee the marketing function.
The successful candidate will be responsible for developing, implementing and managing the overall marketing strategy, with a strong focus on increasing brand awareness, driving lead generation and supporting business growth.
The role will also be responsible for managing public relations initiatives and working closely with the Sales team to ensure marketing activity effectively supports commercial objectives.
The business works with an external marketing agency, and the Marketing Manager will act as the key bridge between the organisation and the agency — setting direction, briefing campaigns, monitoring delivery and holding the agency accountable for results, while ensuring all marketing activity remains aligned with broader business objectives.
Key Responsibilities
Marketing Strategy & Brand Management
- Develop and implement marketing strategies aligned with organisational objectives.
- Strengthen brand awareness and ensure consistent messaging across all platforms.
- Oversee marketing content, presentations and brand materials.
- Ensure marketing activity supports the broader commercial objectives of the business.
Lead Generation & Business Growth
- Drive and implement lead generation strategies to support client acquisition and revenue growth.
- Develop campaigns designed to attract and convert prospective clients.
- Identify new market opportunities to support business development.
- Work closely with Sales to ensure marketing activity contributes effectively to the sales pipeline.
Campaign & Project Management
- Plan, execute and manage marketing campaigns from concept through to completion.
- Manage and coordinate paid digital campaigns across platforms including Meta, Google and LinkedIn.
- Monitor campaign performance and report on effectiveness and ROI.
- Coordinate with external suppliers, agencies and partners.
- Brief the external marketing agency and ensure campaigns are delivered in line with agreed objectives.
Stakeholder Management
- Build and maintain strong relationships with internal teams and external partners.
- Work closely with leadership to ensure marketing initiatives are aligned with business priorities.
- Act as a key point of contact for marketing initiatives.
- Collaborate effectively with Sales and other internal stakeholders.
Budgeting, Reporting & Analysis
- Manage the marketing budget and ensure effective and efficient spend.
- Track and report on marketing performance, lead generation and campaign results.
- Monitor key measures including cost per lead and return on investment.
- Analyse marketing data and use insights to improve future campaigns and marketing decisions.
- Prepare clear performance reports and communicate results to stakeholders outside of the marketing function.
Qualifications & Experience
- Minimum of 2 years' marketing experience, with at least 1 year directly responsible for lead generation results and managing a marketing budget.
- Demonstrated experience running paid digital campaigns across Meta, Google and LinkedIn.
- Strong understanding of lead generation, cost per lead and campaign ROI.
- Experience briefing and managing an external marketing agency or freelancers.
- Comfortable working with data and able to build marketing performance reports using Excel or Google Sheets.
- Able to interpret marketing data and clearly communicate results and insights to non-marketing stakeholders.
- Bachelor's degree in Marketing, Business or a related field.
Ideal Candidate Profile
The ideal candidate will be commercially minded, data-driven and comfortable taking ownership of the marketing function. They should be equally confident developing strategy and managing the practical execution of campaigns, with a strong understanding of how marketing activity contributes to lead generation, client acquisition and revenue growth.
They will need to work effectively across internal teams while confidently managing external agency partners and ensuring marketing activity delivers measurable results.