Paid Media Strategist (Remote, Cape Town)

Blacksmith Agency Llc; South Africa; Remote; ZAR 900,000 - 1,300,000; Full time

Job summary

Blacksmith Agency Llc is seeking a visionary Head of Social Media Strategy to lead a global online presence in a fully remote role. You will design and execute a comprehensive social media framework, driving brand awareness, engagement, and measurable growth across international channels.

You will define KPIs, manage budgets, mentor a remote team, and collaborate with marketing, communications and product teams to ensure consistent messaging.

Qualifications

• Bachelor's degree in Marketing, Communications is required.

Responsibilities

• Develop and implement a comprehensive, long-term social media strategy aligned with brand goals.
• Oversee all social media channels, content creation, scheduling, community management and performance monitoring.
• Define KPIs, track metrics and provide reports with insights and recommendations.
• Manage the social media budget effectively for maximum impact.
• Stay updated on trends and platform updates to adapt strategies.
• Grow online communities and engage with followers in a timely, professional manner.
• Collaborate with marketing, communications and product teams for cohesive messaging.
• Identify and build relationships with key influencers and brand advocates.
• Develop crisis communication plans for social media.
• Lead and mentor a remote social media team or external agencies.

Skills

Social media strategy

Budget management

Team leadership

Influencer relations

Crisis communication

Education

Bachelor's degree in Marketing, Communications

Job description

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About the Role

Our client is a leading innovator in the tech industry and is looking for a visionary Head of Social Media Strategy to lead their global online presence. This is a fully remote, impactful role that will define and execute the social media vision for the company. You will be responsible for building and managing a robust social media framework that enhances brand awareness, drives engagement, and supports key business objectives. The ideal candidate possesses a deep understanding of social media platforms, emerging trends, and data-driven strategies to create compelling content and campaigns. This position offers the unique opportunity to shape the voice of a major brand from the comfort of your home office, collaborating with a diverse, international team. We are seeking a strategic thinker with a passion for community building and a proven ability to translate complex ideas into engaging social narratives. Your expertise will be crucial in fostering meaningful connections with our audience and driving measurable growth through strategic social initiatives. This role demands creativity, analytical rigor, and exceptional communication skills to excel in a fully remote setting.

Key Responsibilities

• Develop and implement a comprehensive, long-term social media strategy aligned with overarching brand and business goals.
• Oversee all social media channels, including content creation, scheduling, community management, and performance monitoring.
• Define key performance indicators (KPIs) for social media, track metrics, and provide regular reports with insights and recommendations.
• Manage the social media budget effectively, ensuring optimal allocation of resources for maximum impact.
• Stay abreast of the latest social media trends, platform updates, and emerging technologies, adapting strategies accordingly.
• Foster and grow online communities, engaging with followers and responding to inquiries and comments in a timely and professional manner.
• Collaborate with marketing, communications, and product teams to ensure a cohesive brand message across all platforms.
• Identify and build relationships with key influencers and brand advocates.
• Develop and implement crisis communication plans for social media.
• Lead and mentor a remote social media team or external agencies, ensuring high-quality execution.

Requirements

• Bachelor's degree in Marketing, Communications,