Paid Media Manager, Veterinary (Remote, Centurion)

Blacksmith Agency; Centurion; Remote; ZAR 420,000 - 720,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for veterinary clients. You will own paid media strategy across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets, bids and creative testing, and lead client calls with a strategic voice.

You bring 3+ years hands-on experience with Google Ads and Meta, a track record of improving ROAS/CPA, agency experience across multiple clients, and clear English for US-based conversations.

Qualifications

• 3+ years hands-on in Google Ads and Meta platforms.
• Proven ability to move ROAS, CPA or pipeline metrics.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or multi-location businesses is a strong plus.

Responsibilities

• Own paid media for veterinary clients across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up and trust GA4, Tag Manager, and platform pixels for conversion tracking.
• Create 90-day and quarterly roadmaps, and present performance storytelling.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Clear spoken English

Agency experience

Multi-client management

Strategic voice in calls

Tools

Google Ads

Meta

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.