Senior Paid Ads Strategist: Multi-Channel Growth Lead

D2B; Durban; On-site; ZAR 315,000 - 420,000; Full time

Job summary

D2B is seeking an experienced Paid Ad Specialist to lead, optimize, and scale multi-channel paid media campaigns across Google, Bing, and Meta for a diverse client portfolio.

You will own strategy, audits, and reporting, mentor junior team members, and collaborate with developers to implement tracking and landing page optimizations. Strong English communication and agency experience are essential.

Qualifications

• Minimum 3+ years managing paid ad campaigns in a fast-paced agency environment.
• Excellent verbal and written English communication; ability to present to senior client executives.
• Advanced working knowledge of GA4, GTM, GA, and ad platforms (Google, Bing, Meta).
• Experience with CMS/e-commerce platforms (Shopify, WordPress, Magento, Aero).
• Knowledge of international paid search strategies and multi-region deployment.
• Ability to translate data into strategic client recommendations and articulate campaign value.

Responsibilities

• Perform comprehensive audits of existing paid campaigns to identify gaps and opportunities.
• Design and execute multi-channel paid strategies aligned with client growth objectives.
• Conduct keyword research, audience segmentation, and competitor analysis to maximize ROAS.
• Configure tracking, product feed setups, and tag implementations across platforms.
• Collaborate with developers to ensure landing pages and tracking work smoothly.
• Maintain monthly performance reports and present results to clients.
• Mentor junior team members and help develop SOPs and best practices.

Skills

Agency experience

English communication

Strategic thinking

Client relationship management

Tools

Google Analytics 4

Google Tag Manager

Google Ads

Bing Ads

Meta Business Suite

Google Merchant Center

WordPress

Shopify

Magento

Aero

Job description

D2B is seeking an experienced Paid Ad Specialist to lead, optimize, and scale multi-channel paid media campaigns across Google, Bing, and Meta for a diverse client portfolio.

You will own strategy, audits, and reporting, mentor junior team members, and collaborate with developers to implement tracking and landing page optimizations. Strong English communication and agency experience are essential.