Growth-Driven Media Buyer & Data Analyst

Carrol Boyes; Cape Town; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Carrol Boyes is seeking a Digital Media Buyer & Data Analyst to plan, execute, and optimise paid-media campaigns across Google Ads, Meta, TikTok, and more. The role combines hands-on media buying with data analysis to improve reach, engagement and ROI while delivering clear, actionable reporting to stakeholders.

The candidate will manage budgets, track performance, conduct audience/keyword research, and collaborate with creative and account teams to ensure campaigns meet platform requirements

Qualifications

• Qualification in marketing, advertising, media, or data analytics.
• Experience in digital media buying or performance marketing.
• Proficient with Google Ads, Meta Ads Manager, and GA4.
• Strong Excel or Google Sheets skills for data manipulation.

Responsibilities

• Plan and execute digital media campaigns across platforms (Google Ads, Meta, TikTok, LinkedIn, programmatic).
• Build, launch and manage campaigns aligned with media plans, budgets and timelines.
• Monitor pacing, optimize for reach, engagement, leads, conversions and ROAS.
• Collect and analyse campaign data to generate insights and recommendations.
• Coordinate with creative and account teams to ensure timely delivery and compliance.

Skills

Analytical skills

Numerical ability

Attention to detail

Time management

Communication

Education

Marketing/Advertising or data analytics degree

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Excel/Sheets

Job description

Carrol Boyes is seeking a Digital Media Buyer & Data Analyst to plan, execute, and optimise paid-media campaigns across Google Ads, Meta, TikTok, and more. The role combines hands-on media buying with data analysis to improve reach, engagement and ROI while delivering clear, actionable reporting to stakeholders.

The candidate will manage budgets, track performance, conduct audience/keyword research, and collaborate with creative and account teams to ensure campaigns meet platform requirements